Market Development Representative

Bevco; Durban; On-site; ZAR 180,000 - 270,000; Full time

Job summary

BevCo seeks a Market Development Representative to grow the informal trade in a defined Durban geography, focusing on spazas, mini-supermarkets and tuckshops. You will cultivate relationships, seed BevCo’s portfolio, and support local wholesalers and distributors to boost BevCo purchases.

You will work to build an active informal retail client base, service it weekly, and ensure BevCo merchandising and pricing standards are followed in the field.

Qualifications

• Up to 2 years’ FMCG sales/operations experience.
• Sales-focused with field execution.
• Knowledge of informal retail dynamics is a plus.

Responsibilities

• Actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) – seed BevCo’s portfolio into a defined area.
• Build and retain an active base of informal retail clients and service that base weekly/monthly.
• Facilitate informal retailers to direct BevCo purchases from local wholesalers, bulk breakers, or distributor.
• Ensure BevCo assets (refrigeration; signage) are managed per governance requirements.

Skills

FMCG sales

Outlet relationship building

Basic PC skills

Education

Grade 12 / Matric / NQF4

Tools

PC/Computer basics

Job description

Market Development Representative – Informal Trade

Commercial

Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.

Job Purpose

Based in a defined geography the primary purpose is to directly develop spaza’s, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo’s strategic growth objectives for the area.

Key Accountabilities and Outputs

Customer Management Objectives

• To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively ‘seed’ BevCo’s portfolio into a defined area and large channel of informal retailers
• To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
• To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor
• To ensure company assets (refrigeration; signage) are managed per BevCo governance requirements

Sales and Trade Marketing Objectives

• To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
• To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
• To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)

Qualifications And Experience

• Grade 12 / Matric / NQF level 4
• Up to 2 years’ experience (Operational Execution) FMCG, experience in sales
• Basic knowledge of PC, or potential to acquire it