Loyalty Director – Africa Expansion

YUM! Brands, Inc.; Johannesburg; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Job summary

KFC in Johannesburg is seeking a Loyalty Lead to drive end-to-end strategy, commercial performance, operations and expansion of the loyalty programme across African markets. Build a profitable, digitally enabled ecosystem that increases revenue, frequency and lifetime value while delivering a differentiated customer experience.

The role requires strong leadership, cross-functional collaboration, and a focus on data-led decision making, budget governance and franchisee readiness.

Qualifications

• Bachelor's degree in Business, Commerce, Marketing or related discipline.
• Postgraduate qualification is advantageous.

Responsibilities

• Commercial ownership: grow incremental sales, repeat purchase and lifetime value while protecting profit.
• Curate missions, rewards, exclusive deals and partnerships with Brand and Finance.
• Enhance customer growth through segmentation, CRM and personalised interventions.
• Lead loyalty product roadmap and omnichannel integration across App, Web and in-restaurant touchpoints.
• Analyse behaviour, redemption, churn and ROI to drive optimisation.
• Own programme budgets, forecasts and governance controls.
• Lead market rollout plans and franchisee readiness across African markets.
• Maintain programme health, reward availability and fraud controls.
• Manage Loyalty Brand Manager and Loyalty Product Manager, guiding cross-functional teams.

Skills

Loyalty program management

Cross-functional leadership

Digital product leadership

CRM & data analytics

Budgeting & governance

Strategic stakeholder management

Education

Bachelor's degree in Business/Marketing/Finance/Digital fields

Postgraduate qualification advantageous

Job description

KFC in Johannesburg is seeking a Loyalty Lead to drive end-to-end strategy, commercial performance, operations and expansion of the loyalty programme across African markets. Build a profitable, digitally enabled ecosystem that increases revenue, frequency and lifetime value while delivering a differentiated customer experience.

The role requires strong leadership, cross-functional collaboration, and a focus on data-led decision making, budget governance and franchisee readiness.