Lodge Sales Manager

Phoenix Recruitment; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Iconic Hotel in Cape Town seeks a Lodge Sales Manager to drive revenue across luxury safari and leisure segments. You will lead forecasting, pricing, and market positioning while strengthening stakeholder relationships and brand presence in high-end travel networks.

Travel locally and internationally as needed. Ideal candidates have 5–7 years in luxury hospitality sales, a proven sales track record, and strong English communication.

Qualifications

• Minimum 5–7 years’ experience in luxury hospitality, leisure, or safari sales.
• Proven track record of achieving and exceeding sales targets and revenue growth.
• Strong network within the luxury travel trade and safari sector.
• Solid experience in revenue management, forecasting, and pricing strategies.
• Strong understanding of market trends, distribution channels, and customer segmentation.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Willingness to travel locally and internationally.
• Fluent in English; additional languages advantageous.

Responsibilities

• Plan, forecast, and drive hotel revenue across Rooms, F&B, and all market segments.
• Develop and implement annual sales and marketing plans aligned with strategy.
• Utilize forecasting tools and market intelligence for long-term planning.
• Implement revenue management strategies to improve RevPAR and profitability.
• Propose pricing strategies aligned with positioning and segments.
• Develop market mix guidelines and ensure performance against targets.
• Drive revenue growth within luxury safari and leisure segments.
• Build and maintain relationships with corporates, travel trade partners, agents, media, and stakeholders.
• Identify customer needs through research, calls, and market engagements.
• Expand and maintain a strong customer and account database.
• Strengthen presence in global luxury travel networks.
• Determine and implement activities to achieve revenue and profit targets.
• Ensure consistent brand positioning within the luxury segment.

Skills

Luxury hospitality sales

Revenue management

Forecasting & pricing

Market networking

Relationship management

Negotiation

Communication skills

Travel coordination

Job description

Iconic Hotel, based in Cape Town is looking for a Lodge Sales Manager.

The Sales Manager will oversee Leisure, Luxury Safaris & Lodge Sales and will be responsible for driving revenue growth across the luxury safari and leisure portfolio through strategic sales initiatives, market positioning, and relationship management. The incumbent will play a key role in forecasting demand, optimizing pricing strategies, and strengthening brand presence within the high-end leisure travel market.

Duties:

• Plan, forecast, and drive hotel revenue across Rooms, F&B outlets, and all market segments.
• Develop and implement annual sales and marketing plans aligned with business strategy and TBEM framework
• Prepare and utilize forecasting tools and market intelligence to inform long-term planning
• Implement revenue management strategies to improve RevPAR and profitability
• Propose room and F&B pricing strategies aligned with market positioning and target segments
• Develop market mix guidelines and ensure performance against targets
• Drive revenue growth within the luxury safari and leisure travel segment
• Build and maintain relationships with corporates, travel trade partners, agents, media, and key stakeholders
• Identify customer needs through research, surveys, sales calls, and market engagements
• Expand and maintain a strong customer and account database
• Strengthen the hotel’s presence in global luxury travel networks
• Determine and implement sales and marketing activities to achieve revenue and profit targets
• Ensure consistent and impactful brand positioning within the luxury segment
• Monitor competitor activities, market trends, and evolving customer expectations
• Control and optimize distribution channels to ensure effective market reach
• Support the relaunch strategy and growth initiatives of the hotel

Requirements:

• Minimum 5–7 years’ experience in luxury hospitality, leisure, or safari sales
• Proven track record of achieving and exceeding sales targets and revenue growth
• Strong network within the luxury travel trade and safari sector
• Solid experience in revenue management, forecasting, and pricing strategies
• Strong understanding of market trends, distribution channels, and customer segmentation
• Excellent communication, negotiation, and stakeholder engagement skills
• Ability to manage multiple priorities in a fast-paced, results-driven environment
• High level of commercial acumen and strategic thinking
• Willingness to travel locally and internationally
• Should be fluent in English. Additional language advantageous
• Computer literate (MS Office and Amadeus, S&C)
• Good communication skills
• Excellent writing and presentation skills on all levels and attention to detail
• Ability to work without supervision
• Ability to think creatively and generate original ideas
• Confidence and tenacity to pursue leads, overcome obstacles, and secure business
• Ability to work independently but also as part of a team
• Ability to work effectively under pressure, react quickly, and meet tight deadlines
• Goal orientated and results and target driven
• Ability to travel when required by the company

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