Lodge Sales Manager

Craven Cottage CC; Cape Town; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

Craven Cottage CC in Cape Town seeks a senior luxury hospitality sales leader to drive revenue growth across Rooms, F&B, and safari experiences. You will develop annual sales and marketing plans, forecast demand, and manage pricing and distribution.

The role requires 5–7 years in luxury hospitality or safari sales, a strong network in luxury travel trade, and proven ability to exceed targets. Travel locally and internationally; fluent English; excellent negotiation and presentation skills.

Qualifications

• 5–7 years’ experience in luxury hospitality, leisure, or safari sales.
• Proven track record of achieving and exceeding sales targets and revenue growth.
• Strong network within the luxury travel trade and safari sector.
• Solid experience in revenue management, forecasting, and pricing strategies.
• Strong understanding of market trends, distribution channels, and customer segmentation.
• Excellent communication, negotiation, and stakeholder engagement skills.

Responsibilities

• Plan, forecast, and drive hotel revenue across Rooms, F&B outlets, and all market segments.
• Develop and implement annual sales and marketing plans aligned with business strategy.
• Prepare and utilize forecasting tools and market intelligence for long-term planning.
• Implement revenue management strategies to improve RevPAR and profitability.
• Propose room and F&B pricing strategies aligned with market positioning and target segments.
• Develop market mix guidelines and ensure performance against targets.
• Drive revenue growth within the luxury safari and leisure travel segment.
• Build and maintain relationships with corporates, travel trade partners, agents, media, and key stakeholders.
• Identify customer needs through research, surveys, sales calls, and market engagements.
• Expand and maintain a strong customer and account database.
• Strengthen the hotel’s presence in global luxury travel networks.
• Determine and implement sales and marketing activities to achieve revenue and profit targets.
• Ensure consistent and impactful brand positioning within the luxury segment.
• Monitor competitor activities, market trends, and evolving customer expectations.
• Control and optimize distribution channels to ensure effective market reach.
• Support the relaunch strategy and growth initiatives of the hotel.

Skills

Luxury hospitality sales

Revenue management

Forecasting

Pricing strategies

Stakeholder engagement

English fluency

Amadeus

MS Office

Tools

Amadeus

MS Office

Job description

Duties:

• Plan, forecast, and drive hotel revenue across Rooms, F&B outlets, and all market segments.
• Develop and implement annual sales and marketing plans aligned with business strategy and TBEM framework
• Prepare and utilize forecasting tools and market intelligence to inform long-term planning
• Implement revenue management strategies to improve RevPAR and profitability
• Propose room and F&B pricing strategies aligned with market positioning and target segments
• Develop market mix guidelines and ensure performance against targets
• Drive revenue growth within the luxury safari and leisure travel segment
• Build and maintain relationships with corporates, travel trade partners, agents, media, and key stakeholders
• Identify customer needs through research, surveys, sales calls, and market engagements
• Expand and maintain a strong customer and account database
• Strengthen the hotel’s presence in global luxury travel networks
• Determine and implement sales and marketing activities to achieve revenue and profit targets
• Ensure consistent and impactful brand positioning within the luxury segment
• Monitor competitor activities, market trends, and evolving customer expectations
• Control and optimize distribution channels to ensure effective market reach
• Support the relaunch strategy and growth initiatives of the hotel

Requirements:

• Minimum 5–7 years’ experience in luxury hospitality, leisure, or safari sales
• Proven track record of achieving and exceeding sales targets and revenue growth
• Strong network within the luxury travel trade and safari sector
• Solid experience in revenue management, forecasting, and pricing strategies
• Strong understanding of market trends, distribution channels, and customer segmentation
• Excellent communication, negotiation, and stakeholder engagement skills
• Ability to manage multiple priorities in a fast-paced, results-driven environment
• High level of commercial acumen and strategic thinking
• Willingness to travel locally and internationally
• Should be fluent in English. Additional language advantageous
• Computer literate (MS Office and Amadeus, S&C)
• Good communication skills
• Excellent writing and presentation skills on all levels and attention to detail
• Ability to work without supervision
• Ability to think creatively and generate original ideas
• Confidence and tenacity to pursue leads, overcome obstacles, and secure business
• Ability to work independently but also as part of a team
• Ability to work effectively under pressure, react quickly, and meet tight deadlines
• Goal orientated and results and target driven
• Ability to travel when required by the company