LinkedIn Outreach and Lead Generation Specialist

Levitate; South Africa; On-site; ZAR 166,000 - 194,000; Full time

Job summary

Levitate, a UK-based web design agency, is seeking a Lead Generation Specialist to own outbound outreach across LinkedIn and Facebook and keep the sales pipeline full. This is a long-term, systems-driven role for someone who values consistent, reliable work and transparent reporting.

You’ll use LinkedIn Sales Navigator to target prospects, monitor relevant groups, and engage with potential clients. The role includes a base salary with commission and full training.

Qualifications

• Organised, consistent daily process and number reporting.
• Ability to follow a clear outbound workflow and SOPs.
• Experience in B2B lead generation or VA work is a plus.

Responsibilities

• Use LinkedIn Sales Navigator to find prospects matching target profile.
• Monitor Facebook groups for business owners seeking web design help and reach out.
• Identify people/businesses actively looking for a web designer on both platforms.
• Send personalised connection requests and messages using approved templates.
• Follow up with structured message sequences to start conversations.
• Engage with prospects’ posts to warm them up before outreach.
• Use LinkedIn InMails sparingly for high-value prospects.
• Flag interested replies to the team for next steps.
• Maintain a simple daily tracker of activity and leads.

Skills

Organised

Consistent

Reporting numbers

Independent worker

Tools

LinkedIn Sales Navigator

Facebook outreach

CRM

Notion

Airtable

Job description

We’re Levitate Online, a UK-based web design agency. We’ve recently rebranded and we’re growing fast. We’re looking for a reliable, organised Lead Generation Specialist to own our outbound outreach across LinkedIn and Facebook and keep our pipeline full. This is a steady, long-term, systems-driven role for someone who takes pride in doing a job consistently and well.

What you’ll do

• Use LinkedIn Sales Navigator to find prospects matching our target profile (we provide the exact keywords, filters, and criteria).
• Monitor relevant Facebook groups for business owners asking for web design help, and respond/reach out appropriately
• Identify people and businesses actively looking for a web designer across both platforms
• Send personalised connection requests and messages using our approved templates
• Follow up with a structured message sequence to start conversations
• Engage genuinely with prospects’ posts (likes, thoughtful comments) to warm them up before outreach
• Use LinkedIn InMails sparingly for high-value prospects
• Flag interested replies to our team so we can take the call and close (you won’t be doing the selling)
• Keep a simple daily tracker of your activity (requests/messages sent, acceptances, replies, leads passed over)

What we’re looking for

• Organised, consistent, and able to follow a clear process every day
• Comfortable working independently and reporting your numbers honestly
• Reliable internet connection and a quiet place to work

Nice to have (not essential)

• Experience with LinkedIn Sales Navigator and/or Facebook group outreach
• Background in B2B lead generation, appointment setting, or virtual assistance
• Familiarity with tools like Notion, Airtable, or a CRM

What we provide

• Full training, scripts, templates, and a step-by-step SOP
• All the tools and account access you need
• A clear, realistic target, plus a commission structure on top of your base for leads that convert into new clients - with room to grow your base as you prove yourself
• Full-time, 40 hours per week, Monday to Friday, long-term
• $900–$1050 USD per month base depending on experience, paid monthly via [PayPal/Wise]
• Commission on top for leads that convert into new business (structure explained at interview)