Lead Generation Specialist

Mindmatch Consulting; Cape Town; Hybrid; ZAR 320,000 - 420,000; Full time

Benefits offered by this job

Hybrid working

Collaborative environment

Growth opportunities

International client exposure

Varied cross-team role

Job summary

Mindmatch Consulting, Cape Town, is seeking a Campaign Operations Specialist to own B2B lead generation campaigns from onboarding to fulfilment. You will coordinate across Sales, Data, Email and Client Operations teams, ensuring campaigns launch correctly and meet service levels.

You should have 2+ years in Campaign Operations or related fields, with experience managing multiple live campaigns and strong CRM/data validation skills.

Qualifications

• 2+ years in Campaign Operations, Lead Generation or B2B Demand Generation delivery.
• Proven experience managing multiple live campaigns simultaneously.
• Strong understanding of a B2B targeting, lead qualification and data validation.
• Experience with CRM/lead management platforms and campaign delivery systems.

Responsibilities

• Own campaign delivery from launch through to completion.
• Liaise with clients to understand requirements, manage feedback and provide progress updates.
• Translate client briefs into actionable delivery plans.
• Coordinate with internal teams to meet all campaign requirements.
• Monitor timelines and deliverables to keep campaigns on schedule.
• Identify risks and blockers early and take action to resolve them.
• Ensure campaigns meet targeting, data quality and lead volume requirements.
• Conduct post-campaign analysis and reporting.

Skills

Campaign Operations

Lead Generation

B2B Demand Generation

Data Validation

Excel Skills

Client Communication

Tools

CRM systems

Lead management platforms

Campaign delivery systems

Job description

Campaign Operations Specialist

Location: Hybrid Employment Type: Full-time

We are working with an established international B2B lead generation business that is looking for an experienced Campaign Operations Specialist to join its growing team.

This is a hands-on operational role where you will take ownership of multiple B2B lead generation campaigns, managing them from client onboarding through to final fulfilment. You will ensure campaigns launch correctly, meet agreed service levels, and consistently deliver against strict targeting and quality requirements.

You will act as the operational lead, coordinating across Sales, Data, Email and Client Operations teams while maintaining accountability for campaign delivery and performance.

Key Responsibilities

• Own campaign delivery from launch through to completion.

• Liaise directly with clients to understand campaign requirements, manage feedback and provide progress updates.

• Translate client campaign briefs into clear, actionable delivery plans.

• Coordinate with internal teams to ensure all campaign requirements are met.

• Monitor timelines, workflows and deliverables to ensure campaigns remain on schedule.

• Identify potential risks, issues and blockers early and take action to resolve them.

• Ensure campaigns meet agreed targeting, data quality and lead volume requirements.

• Carry out quality checks and validation throughout the campaign lifecycle.

• Conduct post-campaign analysis and debriefs to identify opportunities for improvement.

• Maintain accurate campaign records and reporting.

About You

We are looking for someone with experience in Campaign Operations, Lead Generation or B2B Demand Generation who is comfortable managing multiple campaigns and working to strict deadlines.

You will ideally have:

• 2+ years' experience in Campaign Operations, Lead Generation or B2B Demand Generation delivery.

• Proven experience managing multiple live campaigns simultaneously.

• A strong understanding of B2B targeting, lead qualification and data validation.

• Experience working with Customer Relationship Management systems, lead management platforms or campaign delivery systems.

• Intermediate to advanced Excel skills, particularly for data validation, reporting and quality assurance.

• Strong client and stakeholder communication skills.

• Excellent organisational skills and a structured, process-driven approach.

• Strong attention to detail and a commitment to data accuracy.

• The ability to work confidently under tight deadlines and fixed service level agreements.

• A proactive approach to identifying and resolving potential issues before they affect delivery.

What We Offer

• Hybrid working.

• A supportive and collaborative working environment.

• Opportunities for professional growth and development.

• The opportunity to work on high-impact B2B campaigns for international clients.

• A varied role with exposure to Sales, Data, Email and Client Operations.

What Success Looks Like

In this role, success means:

• Campaigns launch correctly the first time.

• Leads are delivered accurately, consistently and on time.

• Client issues and lead rejections are kept to a minimum.

• Risks and potential delivery issues are identified early.

• Clear action plans are implemented when issues arise.

• Internal teams have confidence in your processes and delivery discipline.