Key Account Manager | Shoprite

Red Bull; Cape Town; Sur place; ZAR 500 000 - 900 000; Plein temps

Résumé du poste

Red Bull South Africa (PTY) LTD. is seeking a dedicated Key Account Manager to oversee a portfolio of banners within Shoprite Group and related channels. You will craft mid-to-long term customer plans, implement price strategies, and drive promotional activity to grow share while protecting profitability.

You will analyze data, forecast sales, and lead national negotiations with key retailers. The role requires a university degree, 2–3 years of KAM experience in grocery accounts, and strong

Qualifications

• University degree in commerce-related field.
• 2–3 years KAM experience in grocery/retail.
• Budget management and investment optimization.
• Cross-functional experience in Trade/Field Marketing advantageous.
• Strong commercial acumen with SAP/BI familiarity.
• Analytical, negotiation, and presentation skills.
• Fluency in English; other languages advantageous.

Responsabilités

• Manage the implementation of Red Bull's commercial strategy within banner key customers.
• Develop mid to long term customer strategies aligned with national sales policy.
• Implement pricing strategies and set customer pricing accordingly.
• Deliver a strong promotional plan to grow share and category profitability.
• Analyze data sources (e.g., Nielsen, scanner data) to identify growth opportunities.
• Plan sales forecast and trade spend to hit profitability targets for banners.
• Develop annual plans including promotion strategy.
• Produce compelling selling decks and position Red Bull as category leader.
• Lead yearly negotiations with key customers and align with National Trading Terms.
• Agree on Perfect Store concepts, VIP programs, and Profit Zone concepts with customers.
• Manage in-store partners for merchandising and execution.
• Track and report performance using CPM and business dashboards.
• Present results and Red Bull's contribution to banner performance.

Connaissances

Key Account Mgmt

Budgeting

Negotiation

Presentation skills

SAP/BI

Analytical thinking

English fluency

Formation

Bachelor's degree

Outils

SAP

BI

Description du poste

• Organization: Red Bull South Africa (PTY) LTD.
• Job type: Permanent

Company Description

The Key Account Manager will be responsible for managing a portfolio of banners within the Shoprite Group, namely Medirite Plus, Transpharm, Liquor banners, Phillipi Cash & Carry & Red Star Wholesale. The individual must have entrepreneurial traits and be a self-starter, enabling them to deliver on sales, volume and profitability targets. The Key Account Manager needs to be able to devise a medium to long term plan for their banners, based on thorough understanding of the customers, trends and opportunities, with attention to detail. A creative, analytical, and go getter personality, oriented towards actions, who can build strong strategic customer relationships and collaborate within all pillars across the busines. The Individual needs to be able to work independently and enjoy traveling and interacting with customers & the field team to develop and define a picture of success within their banners.

Job Description

Manage the implementation of Red Bull's commercial strategy as cascaded by the business and National account manager into the relevant banner key customers.

Develop mid to long term customer strategies in line with the overall national sales policy, with a strong focus on defining a picture of success for each banner.

Implement price strategies in line with company mandate and establish the customer pricing accordingly.

Deliver a strong promotional plan that drives share and category growth and protects channel profitability, while creating a strong pull via sell out for the banners that pull from the existing Shoprite DCs.

Analysis and Planning

Analyze available data sources (e.g. Nielsen, scanner and customer data) and derive customer's performance & growth opportunities.

Continuously plan sales forecast and prepare trade spend budget to hit profitability targets within the relevant customer banners.

Develop annual plans, including effective promotion strategy.

Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution

Conduct and lead yearly negotiation process at key customers within your portfolio in line with National Trading Terms and support in preparing and landing National negotiations.

Agree with customers on Red Bull's Perfect Store concept/ VIP programs/ Profit Zone concept / Permanent Category Solutions while enforcing conditionality for partial performance within the relevant banners.

Manage in trade partners for Merchandising and Execution within assigned portfolio.

Tracking

Support tracking & reporting across the total Group by leveraging CPM, executive summary & business reporting platforms.

Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to the relevant banner's business.

Use Insights and data to manage the execution ranging and distribution in store effectively.

Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.

Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth in the relevant banners.

Strive for Category Captaincy with relevant banners retailers and lead a picture of success for their energy category.

Build strong inter company networks and establish a close cross-functional relationship with Field Sales, Operations team as well as Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Qualifications

University Degree, preferably B.com Accounting Economics/Business Administration

A proven track record of 2-3 years professional experience as a Key Account Manager (grocery accounts will be highly beneficial).

Managing and controlling budgets, including investment and optimizing investment buckets.

Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales is a plus (not mandatory).

Network of existing contacts and trade relationships an advantage.

Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.

Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyze sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.

Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.

Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise and empowering way.

Fluency in English (verbal & written)

Other languages are an advantage.

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.