Key Account Manager | Spar

Red Bull; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Red Bull South Africa (PTY) LTD. is seeking a Key Account Manager to drive growth with SPAR across national and regional channels. You will own customer strategy, pricing, and in-store execution while building strong partnerships and identifying new revenue opportunities with SPAR’s diverse retail network.

The role requires 2–3 years in KAM, strong commercial acumen, and the ability to translate strategic plans into measurable outcomes. English fluency is essential; SAP/BI familiarity is a plus.

Qualifications

• 2–3 years professional experience as a Key Account Manager.
• Experience managing budgets and investment buckets.
• Cross-functional experience in Trade/Consumer Marketing/Field Sales is a plus.
• Strong commercial acumen and understanding of sales processes.
• Fluency in English; other languages are an advantage.

Responsibilities

• Lead the implementation of Red Bull’s SPAR commercial strategy.
• Develop and execute medium- to long-term customer strategies for SPAR.
• Implement pricing strategies aligned with company mandates.
• Translate strategies into in-market execution with regional teams and store partners.
• Develop and execute promotional plans to grow market share and ROI.
• Identify opportunities through localised regional plans and franchise groups.
• Collaborate with SPAR stakeholders to develop joint business plans.

Skills

Key account management

Budget management

Analytical thinking

Presentation skills

Cross-functional collaboration

Education

University degree

Tools

SAP

BI

Job description

• Organization: Red Bull South Africa (PTY) LTD.
• Job type: Permanent

Company Description

The Key Account Manager – SPAR is responsible for managing and developing the SPAR customer portfolio within the Red Bull South Africa (RBZA) business, driving sustainable growth across sales, volume, market share and profitability.The successful candidate will demonstrate strong entrepreneurial qualities, a proactive mindset and the ability to identify and capitalise on commercial opportunities across SPAR’s diverse retail environment, including national structures, regional distribution centres, franchise groups and individual stores.They must be a self-starter who takes ownership of the account, builds strong customer partnerships and consistently challenges the status quo to unlock new opportunities for growth. The individual must be able to navigate a complex customer organisation, balance national and regional priorities, and translate strategic plans into effective in-store execution.

Job Description

Commercial Strategy Implementation: Lead the implementation of Red Bull’s commercial strategy within SPAR, ensuring alignment with national sales objectives while adapting execution to SPAR’s unique operating structure, regional distribution centres, franchise groups and independent retailers.

Customer Strategy Development: Develop and execute medium- to long-term customer strategies aligned with Red Bull’s national sales policy and SPAR’s business priorities, with a strong focus on innovation, regional growth opportunities, franchise partnerships and sustainable sales drivers.

Pricing Strategy: Implement pricing strategies in line with company mandates, ensuring competitive consumer pricing, sustainable margins and alignment with Red Bull’s commercial objectives and SPAR’s pricing strategy.

Translate commercial strategies into effective in-market execution by working closely with regional teams, distribution centres, franchise groups, store owners and Red Bull field teams to drive availability, visibility, cold availability, distribution and promotional compliance.

Promotional Planning & Execution

Develop and implement a promotional plan aligned with the national promotional grid that drives market share, category growth and incremental sales while protecting channel profitability and maximising return on investment.

Franchise Groups Strategy

Identify and leverage opportunities through localised regional plans, franchise group partnerships and tailored customer initiatives to strengthen Red Bull’s presence and unlock incremental growth across the SPAR network.

Innovation and Business Development

Proactively identify new business opportunities, innovative promotional mechanics, distribution opportunities and customer initiatives that strengthen Red Bull’s competitive position and deliver long-term, profitable growth within SPAR

Joint Business Planning

Collaborate with SPAR stakeholders to develop joint business plans that align customer and Red Bull objectives, establish clear growth priorities and translate strategic ambitions into measurable commercial outcomes.

Qualifications

A proven track record of 2-3 years professional experience as a Key Account Manager.

Managing and controlling budgets, including investment and optimizing investment buckets.

Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales is a plus (not mandatory).

Network of existing contacts and trade relationships an advantage.

Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.

Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.

Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.

Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise and empowering way.

University Degree, preferably Economics/Business Administration.

Fluency in English (verbal & written)
Other languages are an advantage.

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job.

It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.