A leading international FMCG organisation is seeking a well-seasoned Key Account Manager to manage a portfolio of B2B retail accounts. If you are passionate about building long-term strategic partnerships while delivering on both parties commercial objectives, this role is for you. Retail works 3-6 months ahead, so the role calls for high-level planning, sharp analytics, strong execution and meticulous attention to detail.
You will engage with buyers at head office level across major South African retail and e-commerce accounts, and you will be directly involved in pricing decisions and deals.
The role
Strategic planning and account management
- Take part in annual strategic planning through a cross-functional team process
- Create an annual business plan for each key account, covering deals, forecasting, promotions, marketing initiatives and the budget needed to achieve KPIs and maximise ROI
- Submit account plan proposals aligned to jointly developed channel strategies, with input on brand, trade activation, promotions, sales performance and projections
- Finalise plans through the ASP approval process and present tactical initiatives to stakeholders
- Manage accounts through the trading terms process and regular KPI-driven business reviews
- Build strong, lasting relationships with key account stakeholders
- Source new customers to grow the business
Promotions, deals and pricing
- Plan promotions, marketing themes and deal pricing by quarter with buyers, 3-6 months in advance
- Structure pricing and deals while working with the buyers marketing team on in-store, online, digital and social execution
- Build deals around retail themes and marketing calendars, factoring in retail prices, internal and external margins and end-user discounts
- Ensure promotions go live on the due date and are executed successfully
- Maintain yearly customer marketing calendars
New product listings
- Build full product knowledge and sell on features and benefits
- Create presentations and pitch new products to buyers to secure in-store and online listings
- Complete listing documents accurately and follow up to ensure correct listing, forecasting, ordering, pricing and online visibility by launch
- Keep product information on retailer portals up to date
Data, reporting and performance
- Analyse monthly sales in and out, stock levels, days cover, forecasts, slow movers, dormant and discontinued stock, and top and underperforming stores
- Pull data from customer portals and turn it into reports that identify problems, solutions and opportunities, with corrective action
- Track planned versus actual ROI and quarterly targets