Junior CRM Executive

Refined Naturals; Randburg; On-site; ZAR 300,000 - 520,000; Full time

Job summary

Refined Naturals in Randburg, South Africa, is seeking a detail-minded CRM Campaign Developer to design and execute email and SMS campaigns across markets. You will manage briefs, timelines, assets and segmentation, building campaigns in Microsoft Dynamics 365 and other platforms while ensuring accessibility and accuracy.

Your responsibilities include testing, analysing results, maintaining lead capture forms and data hygiene, and providing insights from campaign performance.

Qualifications

• Hands-on experience building and deploying email campaigns.
• Detail-oriented with strong analytical skills.
• Basic HTML knowledge for email creation and troubleshooting.
• Experience with data management and consent tracking.

Responsibilities

• Deliver campaigns: manage briefs, timelines, assets and segmentation.
• Build, test and deploy email and SMS campaigns using CRM platforms.
• Create and maintain audience segments and templates.
• Ensure campaigns are responsive, accessible, and error-free.
• Conduct pre-launch tests and analyse results to optimise.
• Produce campaign performance reports and insights.

Skills

CRM platforms

Email campaigns

Attention to detail

HTML basics

Marketing automation

UTM tracking

Lead capture

Data management

Tools

Microsoft Dynamics 365

Salesforce

Ometria

HubSpot

Job description

Who are we:

We are a fast-growing global organisation operating across multiple international markets. Our culture is fast-paced, collaborative and commercially focused, with a strong emphasis on innovation, performance and measurable growth.

Who are we looking for:

We are looking for a detail-oriented CRM Campaign Developer responsible for building and executing email and SMS campaigns. This role is ideal for someone who is highly organised, accurate, comfortable managing repetitive tasks and enjoys working with CRM systems and data.

What will you do:

Campaign delivery

Manage campaign briefs, timelines, assets, approvals and segmentation. Build, test and deploy email and SMS campaigns using Microsoft Dynamics 365 and OpenApply. Create and maintain audience segments, distribution lists and email templates. Ensure campaigns are responsive, accessible and error-free.

Testing and optimisation

Conduct pre-launch testing across devices, browsers and email clients. Plan and analyse A/B tests across content, subject lines, CTAs, send times and audiences. Use campaign results to recommend improvements.

Forms and data management

Build and maintain lead capture forms. Manage data imports, exports, marketing lists and suppression lists. Support data cleansing, deduplication and CRM data quality. Maintain accurate contact records and consent preferences.

Reporting and analysis

Produce campaign performance reports and track key metrics. Analyse engagement, conversions and campaign trends. Provide insights and recommendations for improvement.

Quality and team support

Review campaigns for accuracy, including content, links, personalisation, tracking and audience selection. Maintain campaign documentation and follow QA processes. Manage multiple campaigns and deadlines effectively. Communicate proactively with stakeholders and support wider CRM activities.

What do you need:

• Experience with CRM and email marketing platforms such as Microsoft Dynamics 365, Salesforce, Ometria, HubSpot or similar.
• Hands‑on experience building and deploying email campaigns.
• Strong attention to detail and analytical skills.
• Basic HTML knowledge for email creation and troubleshooting.
• Experience with marketing automation or customer journey platforms.
• Understanding of UTM tracking, campaign attribution and reporting.
• Experience with forms, lead capture and CRM data management.
• Understanding of data quality and consent management.
• Ability to learn new systems quickly and work independently.