Integrated Strategy Lead: Omnichannel Brand & Growth

ninety9cents; Cape Town; On-site; ZAR 650,000 - 900,000; Full time

Job summary

ninety9cents is seeking a hands-on strategic leader to move from business challenges to opportunities, turning data into insights and into an integrated plan that inspires teams and delivers measurable brand outcomes.

You will drive strategic thinking across ATL, digital, social, CRM and channel ecosystems, mentoring talent and building trusted client relationships while collaborating with senior stakeholders and multiple disciplines.

Qualifications

• Degree or equivalent in marketing, advertising or related discipline.
• 5+ years in brand strategy, communications planning or integrated strategy within an agency.
• Proven ability to lead substantial integrated and omnichannel strategies.
• Strong ATL, digital, social and channel planning experience is preferred.

Responsibilities

• Lead development of integrated communication and channel strategies across ATL, digital, social, CRM and media touchpoints.
• Translate objectives into strategic frameworks, audience priorities and channel roles.
• Conduct brand, category and competitor reviews to find opportunities and competitive advantage.
• Develop omnichannel strategies including CRM and nurture programmes, content and thought leadership.
• Define strategic approach and channel mix for briefs with cross-functional teams.
• Synthesize data and insights into a coherent strategic narrative.
• Convert performance data into practical optimisation recommendations for future activity.
• Provide strategic direction to post‑campaign analyses and findings.
• Create compelling strategy decks and present to senior stakeholders.
• Mentor and develop mid‑level and junior strategists to raise output quality.
• Strengthen the strategy function’s profile and commercial contribution with clients.

Skills

Strategic leadership

Brand strategy

Integrated strategy

Digital strategy

Presentation skills

Mentoring

Education

Marketing/Advertising degree

Job description

ninety9cents is seeking a hands-on strategic leader to move from business challenges to opportunities, turning data into insights and into an integrated plan that inspires teams and delivers measurable brand outcomes.

You will drive strategic thinking across ATL, digital, social, CRM and channel ecosystems, mentoring talent and building trusted client relationships while collaborating with senior stakeholders and multiple disciplines.