Instructional Designer - Creative Content

TalentPop App; East London; Remote; ZAR 594 000 - 850 000; Full time

Job summary

A leading remote training provider seeks an Instructional Designer - Creative Content to drive the learning strategy for E-commerce creative teams. In this role, you will apply advanced instructional design methodologies to develop training that enhances short-form video production and graphic design skills. The position offers competitive compensation, full remote flexibility, and generous professional development opportunities. Ideal candidates will have a strong background in instructional design and content creation for digital platforms.

Benefits

Competitive salary

Performance bonuses

Flexible work schedule

Professional development allowance

Health coverage/stipend

Generous PTO

Qualifications

• 2+ years of formal experience in Instructional Design.
• Expert command of adult learning theory and methodologies.
• Exceptional ability to create and manage high-quality video content.
• Understanding of instructional design's impact on E-commerce metrics.
• Proven ability to deliver structured feedback and presentations remotely.

Responsibilities

• Own the learning strategy for the creative talent pipeline.
• Lead the creation of a robust L&D ecosystem.
• Design effective curriculum and engaging blended learning content.
• Implement a data-driven evaluation strategy to track training effectiveness.
• Update curriculum based on business feedback and performance metrics.

Skills

Instructional Design & Theory

Content Creation Proficiency

Technical ID Fluency

E-commerce & Metrics Alignment

Virtual Coaching & Communication

Tools

Articulate 360

Adobe Captivate

Canva Pro

CapCut

Adobe Express

Meta Business Suite

Job description

Instructional Designer - Creative Content

Instructional Designer - Creative Content: Mastering E-commerce Training at TalentPop

The Role

TalentPop is the trusted strategic partner for the world's fastest-growing E-commerce and Direct-to-Consumer (DTC) brands. We are pioneers in engineering high-performance creative teams that deliver measurable client ROI.

We are seeking a high-impact Instructional Designer - Creative Content to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high-stakes world of paid social media content (TikTok, Instagram Reels, etc.).

This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. You will design, develop, and evaluate the programs that ensure our talent is the industry's elite force in conversion-driven media creation.

Your Core Mandate: Full-Cycle Instructional Design Ownership

You will lead the creation of a world-class L&D ecosystem, ensuring our creative talent is proficient in generating media that drives tangible metrics like Click-Through Rate (CTR) and Conversion Rate (CVR).

I. Curriculum Analysis & Design

• Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern E-commerce creative best practices.
• Design Blueprints: Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project-based learning simulations.
• Objective-Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes.
• Focus Areas: Short-Form Video production, Conversion-Focused Graphic Design, and adherence to platform-specific algorithm rules and technical specifications.

II. Development & Production

• Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities:
  • Interactive E-Learning Modules: Utilize authoring tools (e.g., Articulate Rise/Storyline) for foundational theory and process training.
  • Scenario-Based Training: Create realistic, challenging project briefs simulating client work.
  • Video Tutorials & Demos: Script, record, and edit high-quality tutorials demonstrating mastery of key creative software: Canva Pro, CapCut, Adobe Express, and Meta Business Suite.
• Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.

III. Implementation, Evaluation & Iteration

• Virtual Facilitation: Lead engaging virtual workshops and hands-on training sessions, acting as the primary Subject Matter Expert for creative quality and technical excellence.
• Data-Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick's Levels) to track the effectiveness of training materials against business performance metrics.
• Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.

What We Require: The Skillset for this ID Role

We need a proven Instructional Designer who is also an expert in the mechanics of high-performing digital content.

• Instructional Design & Theory – 2+ Years of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory full-cycle ID methodologies (ADDIE, SAM, etc.).
• Content Creation Proficiency – Exceptional, demonstrated ability to create, edit, and strategically manage high-quality short-form video and static graphics specifically for paid social media advertising and E-commerce.
• Technical ID Fluency – Expertise in using an industry-standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate).
• E-commerce & Metrics Alignment – A clear understanding of how instructional design decisions influence critical E-commerce metrics (CTR, CVR, ROAS).
• Virtual Coaching & Communication – Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience.

Our Commitment to You

• Top-Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum's graduates.
• Full Remote Flexibility: Permanent remote position with a flexible, results-oriented schedule.
• Growth Investment: Generous allowance for professional development, cutting-edge software, and certifications to keep your expertise market-leading.
• Comprehensive Package: Health coverage/stipend and generous PTO.

Technical Requirement: A professional, dedicated home office setup is mandatory, including a stable, wired internet connection (20 Mbps minimum) suitable for high-quality, live video training and development sessions.

Ready to Design the Training that Powers E-commerce Success? Apply to become our Instructional Designer - Creative Content today.