Influencer Campaign Lead: Strategy & Analytics

Publicis Groupe Africa; Johannesburg; On-site; ZAR 360,000 - 600,000; Full time

Job summary

MSL South Africa, part of Publicis Groupe Africa, is seeking a Junior to Mid-Level Influencer Coordinator & Campaign Manager. You will lead influencer campaigns, manage creator relationships, and drive end‑to‑end project execution to meet client objectives.

The role requires 4–6 years in influencer marketing or related fields, strong organisation, and excellent command of English. You will collaborate across teams and ensure brand compliance across platforms.

Qualifications

• Proficient in MS Office (Word / Excel / PowerPoint etc.) including budget tracking, reporting and campaign management.
• Experience using influencer discovery and reporting tools (bonus).
• 4–6 years in influencer marketing, social media, PR or integrated agency environments.
• Strong time management and multi‑tasking skills.
• Strong organisational and admin skills.
• Client service experience and confidence.
• Savvy and proficient on all social media platforms (i.e. Facebook / Instagram / Twitter / YouTube).
• Understanding of Influencer Marketing trends, local landscape, and a genuine interest in working in the category.
• Understanding of influencer contracting, usage rights, exclusivity clauses and content licensing.
• A good command of the English language (both verbal and written).
• Relevant tertiary qualification (bonus).

Responsibilities

• Campaign Strategy & Planning: Develop influencer campaign strategies aligned to client objectives, target audiences and business outcomes.
• Influencer Relationship Management: Negotiate influencer fees, deliverables and usage rights; manage contracts, onboarding and compliance; build a network of creators.
• Campaign Execution & Project Management: End‑to‑end management from briefing to reporting; manage timelines, budgets, deliverables and approvals.
• Measurement & Reporting: Track KPIs, analyse performance data and develop post‑campaign insights and reports.
• Commercial & Financial Management: Assist with campaign costing, budget tracking and reconciliations; manage influencer payments and vendor administration.

Skills

MS Office

Influencer marketing

Social media

Time management

Organisational skills

Client service

English language

Education

Relevant tertiary qualification

Tools

Influencer discovery tools

Reporting tools

Job description

MSL South Africa, part of Publicis Groupe Africa, is seeking a Junior to Mid-Level Influencer Coordinator & Campaign Manager. You will lead influencer campaigns, manage creator relationships, and drive end‑to‑end project execution to meet client objectives.

The role requires 4–6 years in influencer marketing or related fields, strong organisation, and excellent command of English. You will collaborate across teams and ensure brand compliance across platforms.