Hybrid Sales & Brand Activation Specialist

O'Brien Recruitment; Cape Town; On-site; ZAR 201,000 - 335,000; Full time

Job summary

O'Brien Recruitment in Cape Town seeks a dynamic sales and business development professional to drive growth across on- and off-trade channels. You will identify opportunities, build relationships with customers, plan promotions, monitor trends, and manage assets and data to support decision making.

The role emphasizes delivering excellent service, achieving call targets, deploying campaigns, leveraging POSM, and maintaining brand visibility while ensuring information accuracy and security.

Responsibilities

• Identify and implement new business opportunities
• Optimized customer services
• Formulation of account reviews and plans
• Manage and maintain assets
• Plan, execute and attend promotions and activations
• Monitor competitor trends
• Grow menu listings percentages of the brand portfolio
• Build and maintain customer relationships
• Increase the brands’ visibility in venues and outlets as per the guidelines
• Anticipate customer needs and develop solutions to meet those needs
• Brief and train promoters on the brand guidelines
• Monitor sales and depletions for the on-trade and off-trade market
• Build & maintain customer database
• Develop & maintain call schedules
• Plan daily/weekly/monthly activities
• Identify, prioritize, and track market potential opportunities
• Plan, deploy, and track promotions, campaigns, & POSM
• Meet call objectives and order targets
• Identify additional opportunities and take appropriate actions
• Monitor and respond to competitor activities
• Conduct customer negotiations as required
• Utilize information systems and sales automation tools
• Maintain information accuracy and security
• Track KPI progress and control expenditure
• Generate, analyze, and act on reports
• Implement customer service ethos
• Manage and leverage customer relationships
• Optimize third-party relationships
• Maintain corporate image
• Meet customer needs with solutions
• Maintain sales standards

Job description

O'Brien Recruitment in Cape Town seeks a dynamic sales and business development professional to drive growth across on- and off-trade channels. You will identify opportunities, build relationships with customers, plan promotions, monitor trends, and manage assets and data to support decision making.

The role emphasizes delivering excellent service, achieving call targets, deploying campaigns, leveraging POSM, and maintaining brand visibility while ensuring information accuracy and security.