Hybrid E-commerce Social Media Campaign Lead

Placements24; East London; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development

Competitive salary

Job summary

Placements24 in East London, Eastern Cape, is seeking an experienced E-commerce Social Media Campaign Manager to oversee campaigns across Facebook, Instagram and TikTok. This hybrid role combines office collaboration in East London with remote work flexibility, focusing on driving traffic and sales through creative content and data-driven optimization.

You will plan budgets, analyze performance, and collaborate with marketing and ecommerce teams to align social media activity with business

Qualifications

• Bachelor's degree or equivalent in Marketing/Communications/Advertising or related field.
• 3–5 years of experience in social media marketing, with ecommerce campaign focus.
• Proven experience managing paid social media campaigns and using analytics tools.

Responsibilities

• Develop and implement comprehensive social media campaign strategies aligned with ecommerce goals.
• Manage end-to-end execution of campaigns across Facebook, Instagram, and TikTok.
• Create compelling campaign content, including copy, visuals, and video.
• Plan and manage paid social advertising budgets, optimizing for performance and ROI.
• Monitor campaign performance using analytics tools and provide regular reports.
• Conduct A/B testing on ad creatives, targeting, and messaging to improve effectiveness.

Skills

Analytical mindset

Project management

Copywriting

Content creation

Social media analytics

Education

Bachelor's degree in Marketing, Communications, Advertising, or related field

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Job description

Placements24 in East London, Eastern Cape, is seeking an experienced E-commerce Social Media Campaign Manager to oversee campaigns across Facebook, Instagram and TikTok. This hybrid role combines office collaboration in East London with remote work flexibility, focusing on driving traffic and sales through creative content and data-driven optimization.

You will plan budgets, analyze performance, and collaborate with marketing and ecommerce teams to align social media activity with business