Lead E-commerce Social Media Director — Hybrid

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Executive-level salary

Hybrid work model

Top-tier health benefits

Job summary

Placements24 is seeking an experienced Lead E-commerce Social Media Manager to direct social strategy and execution in Sandton. This leadership role shapes our brand's online narrative, drives e-commerce growth, and deepens customer engagement across digital touchpoints.

You will lead a team, develop innovative campaigns, leverage advanced analytics, and manage substantial advertising budgets in a hybrid setting balancing in-office collaboration with remote work across Gauteng.

Qualifications

• 8+ years of progressive experience in social media marketing with e-commerce focus.
• Proven track record growing social media presence for e-commerce brands with measurable sales impact.
• Expertise in analytics, paid ads, content strategy, and community management.

Responsibilities

• Develop and execute a cutting-edge social media strategy aligned with e-commerce goals and brand vision.
• Lead, mentor, and inspire a team of social media specialists and content creators.
• Oversee content creation and deployment ensuring brand consistency and platform optimization.
• Manage and scale paid social campaigns to maximize ROI and customer acquisition.
• Analyze data, translate insights into strategic actions, and report KPIs to executives.
• Foster relationships with stakeholders, influencers, and platform partners.

Skills

Social media marketing

Team leadership

Data analytics

Paid advertising

Content strategy

Community management

Education

Master's degree in Marketing or MBA

Tools

Social media analytics tools

Job description

Placements24 is seeking an experienced Lead E-commerce Social Media Manager to direct social strategy and execution in Sandton. This leadership role shapes our brand's online narrative, drives e-commerce growth, and deepens customer engagement across digital touchpoints.

You will lead a team, develop innovative campaigns, leverage advanced analytics, and manage substantial advertising budgets in a hybrid setting balancing in-office collaboration with remote work across Gauteng.