Hybrid Brand Communications Lead - Create Iconic Narratives

Placements24; Upington; Hybrid; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Hybrid work model

Career growth opportunities

Dynamic team environment

Job summary

Placements24 is seeking a Brand Communications Manager in Upington, Northern Cape. The role leads the brand narrative, oversees integrated communication strategies, and drives engagement across digital, social, and traditional media.

The candidate will craft compelling brand stories, manage campaigns, and ensure messaging aligns with marketing objectives. The ideal candidate has 5+ years in brand management, strong leadership, and expertise in digital marketing and PR.

Qualifications

• Bachelor's degree required or equivalent in Marketing, Communications, PR.
• 5+ years of brand management, marketing communications, or PR experience.
• Proven track record in developing and executing brand strategies and campaigns.
• Excellent written and verbal communication with strong storytelling abilities.
• Proficient in digital marketing, social media, and content strategy.
• Strong analytical skills to interpret data and inform strategy.
• Experience leading cross-functional projects and hybrid teams.

Responsibilities

• Develop and implement comprehensive brand communication strategies.
• Create compelling brand messaging and ensure consistency across channels.
• Oversee content creation for digital, social, and traditional media.
• Manage brand campaigns from concept to execution.
• Collaborate with marketing, sales, and product teams to align efforts.
• Monitor brand perception and market trends; provide strategic recommendations.
• Manage relationships with external agencies and vendors.
• Lead PR and media relations for brand initiatives.
• Analyze campaign performance and report on key metrics.
• Ensure brand guidelines are adhered to across all communications.

Skills

Brand management

Content strategy

Digital marketing

Public relations

Leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations

Job description

Placements24 is seeking a Brand Communications Manager in Upington, Northern Cape. The role leads the brand narrative, oversees integrated communication strategies, and drives engagement across digital, social, and traditional media.

The candidate will craft compelling brand stories, manage campaigns, and ensure messaging aligns with marketing objectives. The ideal candidate has 5+ years in brand management, strong leadership, and expertise in digital marketing and PR.