HubSpot Integration Specialist

Craven Cottage CC; South Africa; On-site; ZAR 540,000 - 780,000; Full time

Job summary

Craven Cottage CC is seeking an experienced CRM Integration Specialist to audit and enhance HubSpot integrations across VOIP, WhatsApp, email, and back-of-house systems. You will map data flows, identify gaps, and craft a prioritized roadmap, balancing native HubSpot solutions, Zapier workflows, and custom API work.

You will own data quality, governance, and integration documentation, collaborating with the Head of CRM and IT to ensure scalable, secure data exchange across B2C and B2B pipelines.

Qualifications

• HubSpot Certification required.
• Minimum 3+ years CRM experience with HubSpot or similar platform including API usage.
• Experience building and maintaining integrations using Zapier and/or similar automation tools.
• Experience integrating CRM with telephony/VOIP, messaging (WhatsApp Business API) and email infrastructure.
• Experience integrating CRM with internal back-of-house systems.
• Familiarity with data enrichment tools and their CRM integrations.
• Knowledge of REST APIs, webhooks and JSON data structures.
• Ability to read/write basic scripts to extend integrations.
• Strong data mapping, transformation and data quality principles.
• Strong analytical and troubleshooting skills.
• Excellent documentation and ability to explain technical concepts to non-technical stakeholders.

Responsibilities

• Audit and map existing HubSpot integrations (VOIP, WhatsApp, email, data tools) for gaps.
• Develop a prioritized integration roadmap with quick wins and longer-term fixes.
• Design and maintain HubSpot integrations with internal systems and data enrichment.
• Build custom integrations and data syncs using HubSpot API and automation tools.
• Monitor performance, set up error handling and alerting.
• Collaborate with CRM leadership to align priorities and with vendors as needed.
• Create clear technical documentation and enable knowledge transfer.

Skills

HubSpot API

REST APIs

Webhooks

Zapier/iPaaS

Data mapping

Data quality

Stakeholder management

Scripting basics

JSON

Troubleshooting

Documentation

Education

HubSpot Certification (Sales, Marketing or Service Hub)

Tools

Zapier

N8N

Job description

Duties:

Integration Audit & Strategy:

Audit our existing HubSpot integrations across VOIP, WhatsApp, email, back-of-house systems and data enrichment tools to understand current state, coverage and gaps

Map how data currently flows between HubSpot and connected systems, flagging where flows are manual, fragile or undocumented

Identify risks, inefficiencies and duplicated effort in the current integration landscape

Develop a prioritized integration roadmap, distinguishing quick wins, foundational fixes and longer-term enhancements

Recommend the right integration approach for each use case (native HubSpot integrations, Zapier, middleware, or custom API-based solutions) based on reliability, cost and maintainability

Core System Integrations:

Build, maintain and troubleshoot the integration between HubSpot and our VOIP/telephony systems, ensuring call data, logs and recordings flow correctly into the CRM

Manage and improve the WhatsApp integration, supporting reliable two-way messaging and conversation history within HubSpot

Design and maintain integrations with our 2–3 internal back-of-house systems, ensuring accurate, timely data exchange to support operational teams

Implement and manage data enrichment tool integrations to improve contact and company data quality across B2C and B2B pipelines

Ensure integrations are built with our three core brands in mind, respecting the different data and workflow needs of each

HubSpot API & Automation Development:

Work directly with the HubSpot API to build custom integrations and data syncs beyond out-of-the-box functionality

Design, build and maintain Zapier/N8N workflows (or equivalent automation tooling) to connect HubSpot with third-party systems

Build custom-coded workflow actions and webhooks where native tools fall short

Monitor integration performance and set up error handling and alerting so issues are caught before they impact users

Keep pace with new HubSpot API capabilities, connectors and platform updates relevant to our integration stack

Data Quality & Governance:

Establish and maintain data mapping, validation and transformation standards across all integrated systems

Monitor data quality across B2C and B2B pipelines and address root causes of data mismatches between systems

Support secure and compliant handling of customer data as it moves between systems

Keep integration documentation up to date as systems change, covering architecture, data flows and troubleshooting steps

Collaboration & Stakeholder Management:

Partner with the Head of CRM to align integration priorities with wider CRM and business strategy

Work closely with internal teams to understand system requirements and dependencies

Liaise with external vendors and integration partners where needed

Translate technical integration concepts clearly for non-technical stakeholders across sales, marketing and operations

Support the HubSpot Support Specialist team by escalating and resolving complex integration issues beyond level 1 troubleshooting

Requirements:

• HubSpot Certification (Sales, Marketing, or Service Hub)
• At least 3+ years of CRM experience with HubSpot or a similar platform (e.g. Salesforce, Zoho, Dynamics), including hands‑on use of APIs
• Proven experience building and maintaining integrations using Zapier and/or similar automation tools
• Practical experience integrating CRM platforms with telephony/VOIP systems, messaging platforms (e.g. WhatsApp Business API) and email infrastructure
• Experience integrating a CRM with internal operational or back‑of‑house systems
• Familiarity with data enrichment tools and their integration into a CRM environment
• Working knowledge of REST APIs, webhooks, authentication and JSON data structures
• Comfortable reading and writing basic scripts or custom code to extend integrations where needed
• Strong understanding of data mapping, transformation and data quality principles
• Strong analytical and systematic troubleshooting skills
• Excellent documentation habits and the ability to explain technical work to non‑technical stakeholders

Skills:

Technical: HubSpot API, workflow automation, Zapier/iPaaS tooling, webhooks, OAuth, JSON, custom scripting, data mapping and transformation

Systems Integration: VOIP/telephony, WhatsApp Business API, email infrastructure, internal back‑of‑house systems, data enrichment platforms

Problem‑Solving: Systematic auditing, root cause analysis, architecture and solution design

Data Governance: Data quality monitoring, validation, compliant data handling

Communication: Technical documentation, stakeholder management, translating complexity into simple terms

Collaboration: Cross‑functional teamwork with CRM, IT, and operational teams; vendor management