Head: Visual Identity & Brand Enablement

Nedbank

Johannesburg

On-site

ZAR 1,500,000 - 2,500,000

Full time

28 hours ago

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Job summary

Nedbank seeks a Head: Visual Identity & Brand Enablement to develop, govern and execute Nedbank's visual identity and brand enablement strategy across branches, signage, merchandising and employee-facing touchpoints. The role drives governance, innovation and cost optimisation while aligning with Nedbank's strategic objectives.

The ideal candidate has 5-8 years of senior branding experience, strong stakeholder management, and a track record delivering large-scale branding programmes across

Qualifications

Postgraduate degree in Marketing, Brand Management or related field is required.
5-8 years management experience within marketing/brand management or related areas.
Experience leading large-scale branding programmes and cross-functional projects.
Financial, governance and people leadership experience.

Responsibilities

Develop and govern Nedbank's visual identity, brand enablement strategy and standards across branches and environments.
Govern application of visual identity standards across South Africa and Africa Regions.
Lead branch branding, signage, environmental graphics and related infrastructure initiatives.
Drive cost optimisation and governance while aligning with Nedbank's strategy.
Lead corporate wear, merchandising and brand shop initiatives to enhance employee experience.

Skills

Customer focus

Strategic direction

Operational decision making

Stakeholder management

Partnership cultivation

Leadership and mentorship

Brand governance

Education

Postgraduate degree in Marketing/Brand Management/Commerce/Design Management/Architecture/Interior Design/ Built Environment or related field

Job description

Title:Head: Visual Identity & Brand Enablement

To develop, govern and execute Nedbank's visual identity, environmental branding and brand enablement strategy across all physical and employee-facing touchpoints. The role is responsible for ensuring consistent application of the Nedbank brand within branches, corporate environments, signage, merchandising, corporate wear, and related branded assets, while driving operational excellence, stakeholder alignment, governance, innovation and cost optimisation in support of Nedbank's strategic objectives..

Job Responsibilities

Brand Identity & Visual Governance
Develop and implement the visual identity and brand enablement strategy aligned to Nedbank's overall brand and business strategy.
Govern the application of Nedbank's visual identity standards across all physical and branded environments.
Ensure consistent and compliant execution of brand standards across South Africa and Nedbank Africa Regions.
Maintain and update brand specifications, standards, toolkits and governance documentation.
Evaluate emerging trends and introduce best practices that strengthen and evolve the Nedbank brand experience.
Environmental Branding & Infrastructure
Lead the design and execution of branch branding, signage, ATM branding, environmental graphics and related infrastructure initiatives.
Drive delivery of strategic infrastructure branding programmes aligned to business transformation objectives.
Ensure brand consistency across new builds, refurbishments, relocations and branch format transformations.
Oversee maintenance, refresh and repair programmes to protect the quality and integrity of physical brand assets.
Support future-fit branch and distribution channel initiatives through the adaptation of brand standards and design principles.
Brand Enablement & Employee Experience
Lead the strategy and delivery of corporate wear, merchandising and brand shop solutions that enhance employee and stakeholder experiences.
Ensure branded assets align with Nedbank's EVP and organisational culture objectives.
Drive innovation and continuous improvement of internal brand enablement services.
Foster employee adoption and engagement through impactful brand experiences and solutions.

Job Responsibilities Continue

Stakeholder Management
Build and maintain strategic relationships with business executives, marketing leaders, infrastructure teams, procurement, HR, risk and external partners.
Partner with internal stakeholders to understand requirements and deliver integrated solutions that meet business objectives.
Influence decision-making through expert brand guidance and recommendations.
Ensure continued stakeholder satisfaction through effective engagement, communication and service delivery.
Risk, Governance & Compliance
Ensure compliance with all relevant policies, governance frameworks and regulatory requirements.
Identify and mitigate operational, financial and brand risks.
Establish and monitor controls relating to suppliers, contracts, specifications and brand governance.
Ensure effective audit, risk and compliance management practices within the function.
Financial & Operational Management
Manage budgets, supplier performance and operational delivery across the portfolio.
Drive efficiencies, cost savings and cost avoidance initiatives.
Monitor performance against agreed service levels and business objectives.
Implement processes and governance frameworks that improve operational effectiveness.
People Leadership
Develop and implement a people strategy that supports Nedbank's vision and values.
Build a high-performing, engaged and inclusive team.
Manage performance, development, succession planning and talent initiatives.
Coach and mentor team members to optimise capability and performance.
Contribute to recruitment, retention and leadership development initiatives.
Drive transformation and employment equity objectives within the function.

Essential Qualifications

Preferred Qualification

Postgraduate Degree in Marketing, Brand Management, Commerce, Design Management, Architecture, Interior Design, Built Environment or related field.

Minimum Experience Level

5-8 years management experience within Marketing, Brand Management, Visual Identity, Environmental Branding, Retail Branding, Design Management, Corporate Identity or related fields.
Experience managing large-scale branding programmes, suppliers and stakeholder groups.
Experience leading cross-functional projects and operational teams.
Financial, governance and people leadership experience.

Technical / Professional Knowledge

Capacity planning
Change management
Communication strategies
Diversity management
Employee training and development
Organisational behaviour theory
Principles of project management
Stakeholder management
Strategic planning
Talent management
Additional role-specific knowledge:
Brand governance and corporate identity management
Environmental branding and signage standards
Facilities and infrastructure branding
Supplier and contract management
Procurement and vendor governance
Design management
Customer and employee experience principles
Budget and cost management