Head of Social

Hire Resolve; Durban; On-site; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

A recruitment firm is seeking a Head of Social to lead social media strategy and content execution for two sporting clubs. This role requires over 5 years of experience in social media, focusing on player-first engagement and community building. The ideal candidate will have deep knowledge of platforms like TikTok and Instagram, alongside strong leadership skills. The position offers a competitive salary based on experience. Interested applicants should email their CV to [e-mail].

Qualifications

• 5+ years leading social media in high-growth sports/entertainment.
• Proven success with player/talent-first strategies.
• Deep platform knowledge (e.g., TikTok, Instagram, YouTube).
• Excellent communication, storytelling, editorial judgment.
• Experience with live sports content and matchday/training cycles.
• Excellent communication, storytelling, and editorial judgment.

Responsibilities

• Lead multi-channel social strategy and set engagement targets.
• Design a social framework to amplify player profiles.
• Oversee daily publishing and collaborative content creation.
• Foster fan engagement and community connection.
• Own performance reporting and refine content based on insights.
• Lead and mentor the social media team.

Skills

Social media strategy

Content creation

Community engagement

Performance analytics

Leadership

Education

Diploma/Degree in related field

Tools

Emplifi

Sprout

Dash Hudson

Job description

Hire Resolve's client is seeking a Head of Social who will drive the end-to-end social media strategy, planning, execution, and performance for two different sporting clubs across all channels. This pivotal role builds brand relevance, grows engaged fanbases, and leads sports and culture conversations. Crucially, this role champions the ‘Players First’ strategy, using content and storytelling to elevate marquee and emerging players, thereby expanding the clubs' brand reach.

Key Responsibilities

• Social Strategy & Planning: Lead multi-channel social strategy, setting ambitious growth and engagement targets. Translate club goals into actionable content plans and structured calendars balancing storytelling, matchday, commercial needs, and fan engagement.
• ‘Players First’ Strategy: Design and deliver a social framework to build player profiles as content creators aligned with club brand goals. Collaborate on authentic content elevating player voice, co-create with talent, and build strong player relationships. Track and grow player social metrics for club brand expansion.
• Content & Campaign Execution: Oversee daily publishing (matchday, training, lifestyle, UGC, reactive). Collaborate with creative teams on platform-tailored innovative formats aligned with club tone. Integrate social into broader marketing and commercial campaigns.
• Community & Culture: Foster fan dialogue and connection through an engaging presence. Stay ahead of trends to engage in wider conversations. Activate stakeholders to expand community-led content.
• Analytics & Performance Reporting: Own performance reporting, using insights to refine content and guide decisions. Set benchmarks for key metrics and share reports to inform strategy.
• Leadership & Collaboration: Lead and mentor the social media team. Collaborate across internal teams and represent social in discussions, ensuring campaign integration. Contribute to creative and sponsorship pitches.

Minimum Requirements

• Diploma/Degree in related field.
• 5+ years leading social media in high-growth (ideally sport/entertainment/youth culture).
• Proven success with player/talent-first strategies for engagement and growth.
• Deep platform knowledge (TikTok, Instagram, YouTube) and creative instincts.
• Experience with live sports content and matchday/training cycles.
• Excellent communication, storytelling, and editorial judgment.
• Proficiency in social media tools (e.g., Emplifi, Sprout, Dash Hudson).
• Experience building relationships with athletes/public figures in high-pressure settings.

Desirable

• Experience in professional rugby/high-performance sport.
• Knowledge of player IP/NIL and athlete-driven content.
• Creative production skills (short-form video, copywriting).
• Understanding of paid social and influencer collaborations.

Benefits

• Competitive salary based on experience.

IFyou meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [e-mail]

You can also connect with Daniel on LinkedIn or contact Hire Resolve

If you meet the above requirements we will contact you within 3 working days