Head of Search Marketing & Growth (Remote)

Blacksmith Agency LLC; Somerset West; Remote; ZAR 1,976,000 - 2,964,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Director of Search Marketing to lead our PPC and SEO practice. You will oversee the PPC strategist and the SEO strategist, set standards, and own channel strategy as accounts scale.

This is a management seat focused on strategy and client outcomes, not hands-on campaign building. You will be client-facing, own hiring for the department, and guide performance across paid media and SEO while the specialists execute.

Qualifications

• 7+ years across paid media and SEO.
• Experience with Google Ads, GA4, and reporting tools.
• Ability to manage and mentor strategists in a high-growth agency.
• Experience handling multiple accounts in an agency setting.

Responsibilities

• Own the Search Marketing department and its strategy.
• Set quality standards and audits for audits and reporting.
• Drive client results and ensure honest, actionable reporting.
• Lead escalation when accounts are at risk and present to clients.
• Oversee hiring for the department and conduct first-round interviews.
• Articulate what the team can credibly deliver to sales.

Skills

Paid media

SEO

People management

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency LLC is seeking a Director of Search Marketing to lead our PPC and SEO practice. You will oversee the PPC strategist and the SEO strategist, set standards, and own channel strategy as accounts scale.

This is a management seat focused on strategy and client outcomes, not hands-on campaign building. You will be client-facing, own hiring for the department, and guide performance across paid media and SEO while the specialists execute.