Head of E-Commerce

Mayfly Agri; Gauteng; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Mayfly Agri in South Africa seeks an experienced E-commerce Lead to develop and execute the company’s online growth strategy. You will oversee platform selection and launch, drive end-to-end e-commerce projects, and coordinate with logistics to scale operations.

You will manage budgets, partner with marketing for SEO and paid campaigns, optimize product catalogs and pricing, and lead a multidisciplinary team to deliver measurable increases in online sales and customer experience.

Qualifications

• Bachelor's degree in E-commerce, Digital Marketing, Business Management, information systems, commerce, or related field.
• Certifications in E-commerce, Project Management or Digital Marketing advantageous.
• 3-5+ years' experience in E-commerce, Digital Commerce, or Online Retail.
• Proven experience launching and scaling an e-commerce business or platform.
• Experience managing e-commerce projects from implementation through to operations.
• Experience overseeing warehouse, fulfilment, and logistics operations.
• Strong understanding of e-commerce platforms such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or similar.
• Experience managing digital marketing budgets and campaigns.
• Prior leadership and people management experience advantageous.

Responsibilities

• Developing and leading the overall e-commerce strategy and growth plan.
• Leading the e-commerce platform implementation, from planning and selection through to launch.
• Managing e-commerce projects, budgets, timelines, integrations, and external partners.
• Establishing and overseeing warehouse, fulfilment, stock, returns, and logistics processes.
• Driving online sales, profitability, customer acquisition, and commercial performance.
• Overseeing website functionality, product catalogues, pricing, merchandising, and customer experience.
• Leading digital marketing activities, including SEO, Google Ads, social media, email, affiliates, and retargeting.
• Analysing sales, customer behaviour, conversion rates, and performance data to identify growth opportunities.
• Recruiting, leading, and developing the e-commerce team.
• Managing technology vendors and integrations with ERP, payment, warehouse, and logistics systems.
• Handling customer escalations and cross-functional stakeholder communication.
• Continuously optimising the e-commerce operation to support growth, efficiency, and profitability.

Skills

Leadership

Budget management

Project management

Digital marketing

Education

Bachelor's degree in E-commerce / Digital Marketing / Business Management / Information Systems / Commerce

Tools

Shopify

Magento

WooCommerce

Salesforce Commerce Cloud

Job description

Minimum requirements for the role:

• Must have a bachelor’s degree in E-commerce, Digital Marketing, Business Management, Information Systems, Commerce, or related field
• E-commerce, Project Management, or Digital Marketing certifications will be advantageous
• Minimum 3-5+ years' experience in E-commerce, Digital Commerce, or Online Retail
• Proven experience launching and scaling an e-commerce business or platform
• Must have experience managing e-commerce projects from implementation through to operational management
• Experience overseeing warehouse, fulfilment, and logistics operations is essential
• Must have a strong understanding of e-commerce platforms such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or similar
• Experience managing digital marketing budgets and performance campaigns is essential
• Prior leadership and people management experience is highly advantageous

The successful candidate will be responsible for:

• Developing and leading the overall e-commerce strategy and growth plan.
• Leading the e-commerce platform implementation, from planning and selection through to launch.
• Managing e-commerce projects, budgets, timelines, integrations, and external partners.
• Establishing and overseeing warehouse, fulfilment, stock, returns, and logistics processes.
• Driving online sales, profitability, customer acquisition, and commercial performance.
• Overseeing website functionality, product catalogues, pricing, merchandising, and customer experience.
• Leading digital marketing activities, including SEO, Google Ads, social media, email, affiliates, and retargeting.
• Analysing sales, customer behaviour, conversion rates, and performance data to identify growth opportunities.
• Recruiting, leading, and developing the e-commerce team.
• Managing technology vendors and integrations with ERP, payment, warehouse, and logistics systems.
• Handling customer escalations and cross-functional stakeholder communication.
• Continuously optimising the e-commerce operation to support growth, efficiency, and profitability.