HCP Marketing Manager

Kenvue Inc.; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Kenvue Inc.は南アフリカのケープタウン拠点でHCPマーケティングマネージャーを募集します。医療専門家へのアプローチ、ブランド浸透、セグメンテーション、顧客体験設計を通じて製品の市場影響力を最大化します。

科学的ストーリーテリング、教育資材の作成、学会・イベントの運営、オンサイトでのトレーニング実施を担当します。7年以上の医薬品マーケ経験が必須です。地域チームと協働します。

Qualifications

• ライフサイエンス系学士を要件として記載しています。
• 医薬品マーケティングでの経験が7年以上望ましい。
• 地域市場に適用する戦略立案能力が求められます。

Responsibilities

• HCPマーケティング戦略の開発と実行を主導する。
• 臨床データに基づく科学的ストーリーテリングと教育資料の作成。
• 学会イベントの企画・運営および多チャネル施策の推進。
• トレーニング計画の設計・実施と予算/KPI管理。

Skills

HCP engagement

Brand strategy

Pharma marketing

Therapeutic area

Cross-functional

Education

Bachelor's in Life/Health Sciences

Postgraduate Marketing/Healthcare Mgmt (advantage)

Job description

Kenvueは現在、以下求人を募集しております。

HCP Marketing Manager

私たちがしていること

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。

Who We Are

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。

Role reports to:

Area Managing Director South & Sub Sahara Africa

場所:

Europe/Middle East/Africa, South Africa, West Cape, Cape Town

勤務地:

フルオンサイト

あなたがすること

Key Responsibilities

HCP Strategy & Marketing

• Develop and execute HCP marketing strategies that drive healthcare professional recommendation, market share growth, and brand penetration across strategic therapeutic areas and brands.
• Lead HCP segmentation, targeting, customer journey mapping, and engagement planning using market insights, sales data, customer feedback, and business performance metrics.
• Translate brand (global and local) strategies into impactful HCP activation plans that strengthen scientific credibility and support commercial objectives.

Scientific Content & Customer Engagement

• Trans-create and develop compelling scientific narratives, product positioning, and clinical messaging that effectively communicate brand value to healthcare professionals.
• Create and localise HCP promotional materials, detailing and selling aids, educational resources, presentations, digital content, congress assets, and leave-behinds.
• Design and implement omnichannel HCP engagement programmes leveraging face-to-face, digital, and hybrid channels to maximise reach and impact.
• Support product launches and strategic brand initiatives through the development of evidence-based communication and engagement strategies.

Training & Capability Development

• Lead therapeutic area training and capability-building initiatives for Sales Representatives, Regional Sales Managers, Key Account Managers, and other relevant customer-facing teams.
• Equip field teams with deep product knowledge, customer insights, competitor intelligence, and effective engagement strategies to improve customer interactions and commercial performance.
• Develop and deliver training programmes covering:
  • Therapeutic area expertise
  • Product strategy and positioning
  • Competitive landscape analysis
  • Customer segmentation
  • Patient journey mapping
  • Scientific storytelling
  • Selling and influencing skills
• Drive continuous learning through onboarding programmes, workshops, congress briefings, digital learning platforms, and capability-building events.

HCP Partnerships & Professional Engagement

• Build and maintain relationships with Key Opinion Leaders, healthcare professional organisations, professional societies, and educational partners.
• Develop and execute speaker programmes, educational initiatives, advisory engagements, journal clubs, webinars, and congress activities to strengthen brand credibility and HCP engagement.
• Identify opportunities to elevate brand leadership through strategic healthcare professional partnerships and scientific thought leadership platforms.

Congresses, Events & HCP Activation

• Lead the planning and execution of national and regional congresses, educational meetings, workshops, webinars, and HCP engagement programmes.
• Develop congress strategies, engagement plans, educational content, lead-generation activities, and post-event follow-up initiatives.
• Monitor and evaluate programme effectiveness through engagement metrics, recommendation trends, lead generation, and business impact measures.

Commercial Excellence & Cross-Functional Leadership

• Collaborate closely with Brand Marketing, Sales, Regulatory, Commercial Excellence, Market Access, and Insights teams to ensure aligned execution against strategic priorities.
• Analyse market trends, competitor activity, customer feedback, and healthcare professional needs to identify growth opportunities and inform strategic decision-making.
• Drive portfolio growth through data-driven recommendations, customer-centric engagement strategies, and operational excellence.
• Manage multiple projects, budgets, agencies, timelines, and stakeholders to ensure delivery of high-impact business outcomes.

Requiredd Qualifications

Education

• Bachelor's Degree in Life Sciences, Health Sciences, or a related discipline.

• Postgraduate qualification in Marketing, Business Management, Healthcare Management, or a related field is advantageous.

Experience

• Minimum 7+ years' experience in pharmaceutical marketing, healthcare professional marketing, pharmaceutical product management, or related commercial healthcare roles.

• Demonstrated experience as a:

• Group Brand Manager

• Franchise Lead

• Marketing Manager / Associate Director

• Pharmaceutical Group Product Manager

Required Skills & Experience

• Proven experience developing and executing healthcare professional (HCP) engagement strategies aligned to commercial and brand objectives.

• Strong experience in pharmaceutical product management, brand strategy, and healthcare marketing, specifically in the Pharmacy Channel.

• Demonstrated success in developing product positioning, value propositions, scientific messaging, and customer engagement programmes.

• Extensive experience equipping and developing sales representatives through therapeutic area training, capability building, product strategy, competitor analysis, objection handling, and customer engagement training.

• Strong understanding of pharmaceutical market dynamics, healthcare professional decision-making, patient journeys, and competitive landscapes.

• Experience leading congresses, HCP educational programmes, speaker events, webinars, workshops, and professional society partnerships.

• Strong stakeholder management, influencing, project leadership, communication, and presentation skills.

• Ability to translate clinical evidence and scientific data into relevant, compelling, and actionable marketing strategies and customer-facing content.

• Strong strategic thinking, commercial acumen, analytical capability, and execution excellence.

• Proven ability to manage multiple projects and stakeholders in a fast-paced environment while delivering measurable business outcomes.

• Experience working with agencies translating global toolkits into local impactful campaigns.

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