Growth PPC Marketer (Health Tech) with AI Tools & Flexible Hours

Numan; South Africa; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

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Health insurance with Vitality

Electric car salary sacrifice scheme

Enhanced maternity and parental leave

Birthday off

Nursery benefit

Job summary

Numan is seeking a Growth Marketing Manager to drive hands-on PPC campaigns, landing page testing and performance analysis. You’ll translate strategy into live Google Ads campaigns, ad copy tests and CMS landing pages, with weekly data-driven reviews and insight sharing.

You’ll collaborate with the Head of Growth, learn from an AI expert, and grow into a broader growth remit across channels while maintaining brand and regulatory standards.

Qualifications

• 3–5 years in performance or growth marketing
• Hands-on PPC experience in Google Ads
• Ability to write tight, compliant ad copy
• Experience running A/B tests on landing pages or ads
• Comfort building and editing pages in a CMS
• Strong analytical foundation with weekly reporting
• AI-first instinct for tools and automation
• Willingness to learn and grow in growth remit

Responsibilities

• Build, edit and optimise campaigns in Google Ads and Google Ads Editor, under the direction of the PPC Lead
• Manage keywords, negatives, budgets and bids day to day, with a clear reason behind every change
• Keep accounts healthy: monitor performance, search terms and diagnostics, catch issues early and dig into the cause
• Support value-based bidding, signal quality and LTV-led optimisation as we move beyond first-order CPA
• Write, test and iterate responsive search ad headlines, descriptions and assets such as sitelinks and callouts
• Run a structured ad copy testing programme with clear hypotheses and documented results
• Use AI tools to draft and review copy variants faster, within Numan’s brand voice
• Work within healthcare advertising rules and handle policy disapprovals as they come up
• Build and edit landing pages in our CMS, from quick variants to new campaign pages
• Plan and run A/B tests on landing pages with a clear hypothesis, sample size and success metric for each
• Match landing page messaging to search intent and the ad copy that sends people there
• Work with design, brand and product on changes that need more than a CMS edit
• Own the weekly performance analysis across PPC and landing pages: what changed, why it changed and what to do next
• Report against CAC, LTV and payback as well as platform metrics
• Use Looker, Amplitude and similar tools to pull insight, and automate the repetitive parts of reporting
• Share findings with the PPC Lead, the Head of Growth and the wider growth team

Skills

PPC management

Ad copy writing

A/B testing

CMS page editing

Data analysis

AI tooling

Optimization & bidding

Cross-functional collaboration

Tools

Google Ads

Google Ads Editor

CMS

Looker

Amplitude

Job description

Numan is seeking a Growth Marketing Manager to drive hands-on PPC campaigns, landing page testing and performance analysis. You’ll translate strategy into live Google Ads campaigns, ad copy tests and CMS landing pages, with weekly data-driven reviews and insight sharing.

You’ll collaborate with the Head of Growth, learn from an AI expert, and grow into a broader growth remit across channels while maintaining brand and regulatory standards.