Growth & Performance Strategist - Digital Media

Wpp; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

WPP is seeking a Performance Strategy Lead to drive growth through biddable and performance marketing across search, paid social, and programmatic display. You will rebuild client confidence, work closely with senior stakeholders, and translate insights into strategic recommendations for measurable outcomes.

The role focuses on conversion, revenue growth, efficiency, and ongoing optimisation through structured test-and-learn frameworks with a cross-disciplinary team.

Qualifications

• Proven track record in client-facing roles with senior stakeholders.
• Experience implementing and optimizing digital performance strategies.
• Deep expertise across search, social and programmatic channels.
• Strong commercial acumen linking media to business outcomes.
• Advanced knowledge of measurement and attribution models.
• Analytical mindset with a passion for experimentation.
• Ability to operate at both strategic and hands-on levels.

Responsibilities

• Manage client relationships and rebuild trust in our digital offerings.
• Lead performance strategies across search, social and programmatic.
• Define KPIs like ROAS, CPA, LTV and revenue growth.
• Own an experimentation roadmap across channels.
• Partner with data teams to unlock deeper performance insights.
• Forecast revenue and allocate budgets for portfolio growth.

Skills

Client management

Digital performance

Cross-channel strategy

Measurement & attribution

Experimentation

Strategic & hands-on

Job description

WPP is seeking a Performance Strategy Lead to drive growth through biddable and performance marketing across search, paid social, and programmatic display. You will rebuild client confidence, work closely with senior stakeholders, and translate insights into strategic recommendations for measurable outcomes.

The role focuses on conversion, revenue growth, efficiency, and ongoing optimisation through structured test-and-learn frameworks with a cross-disciplinary team.