Growth Performance Manager: PPC, SEO & CRO Lead

Blacksmith Agency LLC; South Africa; Hybrid; ZAR 700,000 - 1,100,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to lead a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.
• Ability to articulate strategic recommendations to clients and account executives.
• A track record of overseeing execution teams and ensuring deliverable quality.
• Sharp analytical skills and fast problem diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager and provide weekly QA.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

multi-channel strategy

analytics

leadership

communication

Tools

Google Ads

GA4

Google Search Console

keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to lead a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure