Growth Marketing Lead — PPC, SEO & CRO (Remote)

Blacksmith Agency LLC; Pretoria; Remote; ZAR 900,000 - 1,300,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Growth Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role with senior-level scope and distributed teams.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Ability to translate insights into strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build growth roadmaps and oversee client campaigns end-to-end.
• Own KPI tracking, attribution, and analytics accuracy.
• Coordinate priorities with the marketing project manager and deliver monthly/quarterly summaries.

Skills

PPC strategy

SEO strategy

Multi-channel

Client leadership

Analytics

GA4

Google Ads

Keyword research

CRO

Cross-functional

Tools

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Growth Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role with senior-level scope and distributed teams.