Growth Marketing Manager: Data-Driven Funnels & CRO

Lulalend; Cape Town; On-site; ZAR 500 000 - 750 000; Full time

Job summary

A fintech company based in Cape Town is looking for a Growth Marketing Manager to design and execute data-led growth initiatives. The ideal candidate will have 4–7 years in growth marketing and proven experience in improving website conversions. Responsibilities include managing paid digital agencies, optimizing the customer funnel, and ensuring campaigns align with brand identity. This role offers an opportunity to significantly impact growth strategies in a collaborative environment.

Qualifications

• 4–7 years in growth marketing, digital marketing, or performance roles.
• Demonstrated experience improving website conversions.
• Experience managing paid channels via agencies.

Responsibilities

• Design and execute data‑driven growth initiatives.
• Analyse user behaviour to identify friction points.
• Work with the media agency to optimize marketing performance.
• Ensure campaign alignment with brand tone and identity.
• Track and interpret performance metrics using analytics.

Skills

Growth marketing

Digital marketing

Website conversion improvement

Paid channel management

B2B SaaS experience

Tools

GA4

Looker/Data Studio

Job description

A fintech company based in Cape Town is looking for a Growth Marketing Manager to design and execute data-led growth initiatives. The ideal candidate will have 4–7 years in growth marketing and proven experience in improving website conversions. Responsibilities include managing paid digital agencies, optimizing the customer funnel, and ensuring campaigns align with brand identity. This role offers an opportunity to significantly impact growth strategies in a collaborative environment.