Growth Marketing Manager

Yazi; Cape Town; Hybrid; ZAR 391,000 - 536,000; Full time

Job summary

Yazi in Cape Town seeks a hands-on Growth Marketing Manager to scale the marketing engine behind the company. You will own end-to-end growth initiatives, from strategy to execution, across growth, content, AI discovery, product marketing and founder-led channels.

With 3–6 years in B2B SaaS marketing, you’ll drive campaigns, craft compelling copy, create content, and leverage AI tools to build a repeatable growth engine.

Qualifications

• Strong copywriting and storytelling skills.
• Good visual judgement and the ability to create rather than only brief.
• Experience running campaigns from strategy through execution.
• Hands-on content and social media experience.
• A good understanding of B2B growth and how marketing creates pipeline.
• Strong working knowledge of modern AI tools.
• An understanding of SaaS and product marketing.
• Strong commercial judgement and comfort working with performance data.
• The ability to move quickly and operate with a lot of ownership.

Responsibilities

• Growth: Build campaigns that generate awareness, demand and qualified commercial opportunities.
• Content: Turn research, customer stories, product launches and ideas into content people genuinely want to read and share.
• AI discovery: Help make Yazi the company that recommend when searching for research tech.
• Product marketing: Turn product capabilities into positioning, demos, case studies and launch campaigns.
• Founder-led marketing: Build strong LinkedIn and leadership channels.
• Creative: Produce copy, graphics, landing pages, social assets and short-form video.
• Experimentation: Test channels, measure value, and double down on what works.

Skills

Copywriting

Storytelling

Campaign execution

Content creation

Social media

AI tools

SaaS marketing

Data-driven thinking

Ownership

Tools

SEO

AEO/GEO

PR

Webflow

Video production

Paid Social

CRM

Marketing automation

Job description

We’re looking for a hands‑on Growth Marketing Manager to help build the marketing engine behind Yazi.

Yazi sits at the intersection of research, SaaS, AI and WhatsApp. We operate across 25+ countries and work with global research agencies, enterprises, NGOs and universities.

A significant amount of our inbound already comes through referrals and AI recommendations from tools like ChatGPT and Claude.

Your job is to help us turn that momentum into a repeatable growth engine.

THE ROLE

This is not a role where you write briefs and wait for other people to execute them.

You’ll think, make, test and ship.

You’ll work across:

• Growth: Build campaigns that generate awareness, demand and qualified commercial opportunities.
• Content: Turn our research, customer stories, product launches and ideas into content people genuinely want to read and share.
• AI discovery: Help make Yazi the company that ChatGPT, Claude and search engines recommend when someone is looking for research technology.
• Product marketing: Turn product capabilities into clear positioning, demos, case studies and launch campaigns.
• Founder-led marketing: Help build strong LinkedIn and other leadership channels.
• Creative: Produce strong copy, graphics, landing pages, social assets, presentations and short-form video.
• Experimentation: Test channels, messages and formats, measure what creates commercial value and double down on what works.

You’ll work directly with Yazi’s leadership, product and commercial teams and have significant freedom to decide where we should place our marketing bets.

WHAT WE ARE LOOKING FOR:

You’ll probably have 3–6 years of experience across B2B marketing, SaaS, technology or a similarly fast-moving environment.

More importantly, you can show us things you’ve actually made.

You should have:

• Strong copywriting and storytelling skills.
• Good visual judgement and the ability to create rather than only brief.
• Experience running campaigns from strategy through execution.
• Hands‑on content and social media experience.
• A good understanding of B2B growth and how marketing creates pipeline.
• Strong working knowledge of modern AI tools.
• An understanding of SaaS and product marketing.
• Strong commercial judgement and comfort working with performance data.
• The ability to move quickly and operate with a lot of ownership.

SEO, AEO/GEO, PR, Webflow, video, paid social, CRM or marketing automation experience would all be useful.

Why Yazi?

You’re not inheriting a mature marketing machine.

You’ll help build one.

We’re a small team, which means ideas move quickly, good work gets noticed and you’ll have a disproportionate amount of influence over how Yazi grows and how the brand develops.

We also use AI aggressively across the company. This is a good role for someone excited about figuring out how AI changes marketing rather than simply using it to write faster.

Cape Town, hybrid.

R35,000–R48,000 per month CTC depending on experience.