Growth & Marketing Leader (Hybrid, Cape Town)

LulaBet; Cape Town; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid working environment

Direct impact on growth

Job summary

LulaBet is seeking a Head of Marketing & Growth in Cape Town to lead brand and customer growth across LulaBet’s marketing strategy. You will drive integrated campaigns, partnerships, sponsorships and content direction in a fast-moving digital business.

The role requires strong judgment, hands-on execution, and the ability to manage agencies and internal stakeholders. Hybrid work is offered, with an emphasis on balancing office collaboration and remote work.

Qualifications

• Five years or more of marketing experience, including campaigns, agencies or small teams.
• Experience developing and executing integrated marketing strategies in a customer-focused business.
• Strong commercial acumen and ability to link marketing activity to business outcomes.
• Experience building customer-facing brands in a digital or consumer environment.
• Experience managing integrated campaigns across digital and ATL channels including TV, radio and outdoor media.
• Experience managing agencies, external partners, sponsorships and commercial relationships.
• Experience managing marketing budgets and evaluating effectiveness.
• Strong communication, negotiation, analytical and stakeholder-management skills.
• Ability to balance strategic thinking with practical execution.

Responsibilities

• Develop and execute LulaBet's marketing and growth plans in line with commercial priorities.
• Drive customer growth, market penetration and brand awareness through relevant propositions and campaigns.
• Maintain LulaBet's brand positioning, value proposition and brand standards.
• Plan and lead integrated campaigns across digital, sponsorship, activation and above-the-line channels.
• Manage marketing activity across television, radio, outdoor media and other brand-building platforms.
• Identify and manage strategic partnerships, sponsorships and activation opportunities.
• Translate customer, competitor and market insight into practical growth initiatives.
• Ensure consistent and relevant brand communication across customer touchpoints.
• Oversee LulaBet's content and social media direction.
• Develop commercially focused briefs and manage creative, media, PR and specialist agencies.
• Evaluate agency performance and ensure marketing investment delivers measurable value.
• Collaborate across the business to align marketing with product, customer and commercial priorities.
• Coordinate and develop the marketing function, setting clear priorities and accountability.
• Manage marketing budgets and allocate resources against agreed priorities.
• Monitor campaign effectiveness, brand performance and contribution to business growth.
• Provide management with clear reporting, recommendations and visibility of risks.
• Ensure compliance with gaming regulations, advertising standards and internal approvals.
• Promote responsible marketing across customer communications and campaigns.

Skills

Campaign management

Integrated marketing

Commercial acumen

Brand building

ATL channels

Agency management

Budget management

Stakeholder management

Strategic thinking

Job description

LulaBet is seeking a Head of Marketing & Growth in Cape Town to lead brand and customer growth across LulaBet’s marketing strategy. You will drive integrated campaigns, partnerships, sponsorships and content direction in a fast-moving digital business.

The role requires strong judgment, hands-on execution, and the ability to manage agencies and internal stakeholders. Hybrid work is offered, with an emphasis on balancing office collaboration and remote work.