Growth Marketing Lead — Central Africa (Remote-Friendly)

Binance; Cape Town; Remote; ZAR 2,003,000 - 3,005,000; Full time

Job summary

Binance is seeking a Marketing Manager - Central Africa to own regional marketing metrics and drive growth using regional and global resources. You will raise the bar for marketing in the region, building trust and a compelling story for both crypto newcomers and experienced users.

The role requires experience with large-scale campaigns, brand building and managing a remote team, plus fluency in English and French preferred.

Qualifications

• 5+ years of proven success in a similar role.
• Experience with large-scale integrated campaigns and brand building.
• Experience in regional roles and Africa markets.
• Fluency in English; French preferred.

Responsibilities

• Own marketing metrics to drive growth in Central Africa.
• Collaborate on planning and executing campaigns with global and regional teams.
• Manage affiliate program design, optimization and management.
• Ensure hyperlocalised social media interactions with teams.
• Lead insight-driven tests and experiments to drive growth.
• Drive quarterly marketing strategy, OKRs and accountability tracking.

Skills

Marketing strategy

Data-driven decisions

Campaign management

Cross-functional collaboration

People management

Tools

Social media tools

Affiliate platforms

Job description

Binance is seeking a Marketing Manager - Central Africa to own regional marketing metrics and drive growth using regional and global resources. You will raise the bar for marketing in the region, building trust and a compelling story for both crypto newcomers and experienced users.

The role requires experience with large-scale campaigns, brand building and managing a remote team, plus fluency in English and French preferred.