Marketing Manager - Central Africa

Binance; South Africa; Remote; ZAR 1,500,000 - 2,334,000; Full time

Benefits offered by this job

Remote-first work model

Competitive salary and benefits

Job summary

Binance is seeking a marketing leader to accelerate growth in Central Africa, owning regional metrics and supervising campaigns across markets. The role requires building brand impact, managing affiliates, and coordinating with regional and global teams to deliver hyperlocal social, paid and lifecycle initiatives.

You will drive data-driven decisions, review funnel performance, and escalate opportunities with stakeholders.

Qualifications

• 5+ years of proven success in a similar marketing leadership role.
• Experience with large-scale integrated campaigns and brand building.
• Experience in regional roles; familiarity with Africa markets.
• Strong English; French is preferred.
• Data-driven, able to work with both in-house and agency partners.

Responsibilities

• Own marketing metrics to drive growth in Central Africa.
• Collaborate on campaigns with regional, global and functional teams.
• Design and manage affiliate programs in managed markets.
• Ensure hyperlocal social media interactions with team and partners.
• Lead integrated campaigns from strategy to measurement.
• Review funnel data and optimize campaigns for key markets.
• Drive quarterly marketing strategy; track OKRs.
• Coordinate local events to Binance standards and CSAT goals.
• Lead tests/experiments in market to drive growth.

Skills

Marketing leadership

Digital campaigns

Cross-functional collaboration

Data-driven decisions

Stakeholder management

English fluency

French preferred

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
About the role:

Responsibilities

• Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
• Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market
• Collaborate on the affiliate program design, optimization and management in the markets managed.
• Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.
• Continuously raise the bar on marketing execution in the region
• Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.
• Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership
• Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking
• Ensure local events are executed to Binance standards and meeting CSAT goals
• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
• Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement

Requirements

• 5+ years of proven success in a similar role
• Comfortable operating in a dynamic, fast-moving environment often with uncertainty
• Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
• Experience working in regional roles and familiarity with Africa markets
• Previous experience in social media management, affiliate programs, events and influencer management a plus
• Fluency in English, French is also preferred
• Effective communicator, able to represent Binance to external stakeholders
• User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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