Senior Growth Marketing Manager - Remote Fintech/Crypto

Binance; South Africa; Remote; ZAR 1,496,000 - 2,161,000; Full time

Benefits offered by this job

Remote-first policy

Work from home

Competitive salary

Company benefits

Job summary

Binance is seeking a seasoned marketing leader to drive user growth across Africa and global crypto audiences. The role focuses on designing product-guided campaigns, managing strategic partners, and delivering both paid and organic experiments to optimize ROI.

You will own lifecycle campaigns, retention strategies, and cross-channel marketing initiatives, reporting results with data-driven insights. A crypto-savvy, independent professional with strong coordination skills is ideal.

Qualifications

• 5+ years of relevant marketing experience in fintech/crypto/brand marketing.
• Strong understanding of crypto/blockchain technology landscape.
• Fluency in English and ability to work independently.
• Experience coordinating cross-functional campaigns and events.

Responsibilities

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Work on integrated campaigns from strategy to execution and measurement of performance.
• Build a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to grow ROI.
• Own retention marketing strategies and lifecycle campaigns.
• Apply deep background in acquisition, performance, organic and integrated marketing for retargeting and growth.
• Support Binance brand growth in key African markets.
• Report on campaign effectiveness and provide data-driven recommendations.

Skills

Marketing experience

Crypto knowledge

English fluency

Independent work

Coordination skills

Offline marketing

Online marketing

User growth

Marketing degree

Education

University degree in Marketing

Job description

Binance is seeking a seasoned marketing leader to drive user growth across Africa and global crypto audiences. The role focuses on designing product-guided campaigns, managing strategic partners, and delivering both paid and organic experiments to optimize ROI.

You will own lifecycle campaigns, retention strategies, and cross-channel marketing initiatives, reporting results with data-driven insights. A crypto-savvy, independent professional with strong coordination skills is ideal.