Marketing Manager - Central Africa

Binance; Cape Town; Remote; ZAR 2,003,000 - 3,005,000; Full time

Job summary

Binance is seeking a Marketing Manager - Central Africa to own regional marketing metrics and drive growth using regional and global resources. You will raise the bar for marketing in the region, building trust and a compelling story for both crypto newcomers and experienced users.

The role requires experience with large-scale campaigns, brand building and managing a remote team, plus fluency in English and French preferred.

Qualifications

• 5+ years of proven success in a similar role.
• Experience with large-scale integrated campaigns and brand building.
• Experience in regional roles and Africa markets.
• Fluency in English; French preferred.

Responsibilities

• Own marketing metrics to drive growth in Central Africa.
• Collaborate on planning and executing campaigns with global and regional teams.
• Manage affiliate program design, optimization and management.
• Ensure hyperlocalised social media interactions with teams.
• Lead insight-driven tests and experiments to drive growth.
• Drive quarterly marketing strategy, OKRs and accountability tracking.

Skills

Marketing strategy

Data-driven decisions

Campaign management

Cross-functional collaboration

People management

Tools

Social media tools

Affiliate platforms

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About The Role

The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You’ll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto.

Responsibilities

• Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
• Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market
• Collaborate on the affiliate program design, optimization and management in the markets managed.
• Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.
• Continuously raise the bar on marketing execution in the region
• Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.
• Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership
• Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking
• Ensure local events are executed to Binance standards and meeting CSAT goals
• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
• Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement

Requirements

• 5+ years of proven success in a similar role
• Comfortable operating in a dynamic, fast-moving environment often with uncertainty
• Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
• Experience working in regional roles and familiarity with Africa markets
• Previous experience in social media management, affiliate programs, events and influencer management a plus
• Fluency in English, French is also preferred
• Effective communicator, able to represent Binance to external stakeholders
• User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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