Growth Manager

FNB South Africa; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

FNB South Africa is seeking a commercially minded Growth Manager to drive regional growth across channels and customer segments. You will identify growth opportunities, test new acquisition channels, and build scalable engines to deliver measurable sales outcomes.

The role emphasizes data-driven decisions, cross-functional alignment with Product, Sales, Analytics, Operations and Marketing, and a track record of delivering results without heavy marketing budgets.

Qualifications

• 5+ years in Growth, Acquisition, Commercial, Digital or Product Growth roles.
• Experience in fintech, digital banking or wallets is preferred.
• Proven ability to acquire customers and drive sales.
• Strong analytical and commercial skills with data-driven decision making.
• Experience managing growth funnels and improving conversion performance.

Responsibilities

• Develop and execute growth strategies to drive customer acquisition and sales.
• Identify new channels, partnerships, and market opportunities.
• Design growth experiments to improve activation, retention and conversion.
• Leverage digital, community, referral and partnerships to acquire customers cost-effectively.
• Collaborate with Product, Sales, Analytics, Operations and Marketing to scale growth.
• Build business cases and growth plans with measurable commercial impact.

Skills

Growth

Acquisition

Digital

Product Growth

Analytical

Education

Bachelors or BCom Degree

Job description

Job Description

Take full ownership and accountability for driving the regional growth strategy across the Channel, ensuring alignment with broader organisational objectives.

Establish and nurture sustainable, high-impact relationships across all channels, product houses, and customer segments to unlock growth opportunities and strengthen market presence.

Hello Future, Growth Manager

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of the people that make it happen.

As part of our team in FNB E-Wallet, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change.

We're looking for a commercially minded Growth Manager who knows how to acquire customers and drive sales through innovative, low-cost, high-impact growth strategies.

This role is not traditional marketing. We are looking for someone who can identify growth opportunities, test new acquisition channels, build scalable growth engines, and deliver measurable sales outcomes.

Key Requirements

• Develop and execute customer acquisition strategies that drive sales growth.
• Identify and unlock new growth channels, partnerships, and market opportunities.
• Design and run growth experiments to improve acquisition, conversion, activation, and retention.
• Leverage digital, community, referral, partnership, influencer, and alternative channels to acquire customers cost-effectively.
• Use data and customer insights to optimize performance and scale successful initiatives.
• Work closely with Product, Sales, Analytics, Operations, and Marketing teams to accelerate growth.
• Build business cases and growth plans that deliver measurable commercial impact.

Essential Experience

• 5+ years in Growth, Acquisition, Commercial, Digital, or Product Growth roles.
• Experience within fintech, digital banking, payments, wallets, lending, telco financial services, or adjacent digital businesses.
• Demonstrated success acquiring customers and increasing sales.
• Strong analytical and commercial skills with a proven ability to use data to make decisions.
• Experience managing growth funnels and improving conversion performance.

Ideal Candidate

• Thinks like an entrepreneur and treats growth challenges as business problems to solve.
• Has a proven track record of delivering results without relying on large marketing budgets.
• Can identify untapped opportunities and rapidly test, learn, and scale solutions.
• Combines creativity with strong commercial acumen.
• Comfortable working in fast-paced, ambiguous environments.

Success in this Role Looks Like

• Increased customer acquisition and sales growth.
• New acquisition channels successfully launched and scaled.
• Improved conversion rates across customer journeys.
• Cost-effective growth strategies delivering measurable ROI.
• Strong pipeline of innovative growth initiatives and experiments.

We'd Love to See Examples Of

• Building referral or advocacy programmes.
• Creating strategic partnerships that delivered significant customer growth.
• Scaling WhatsApp, social commerce, community, affiliate, or digital acquisition channels.
• Growth initiatives that delivered substantial sales without increasing marketing spend.
• Conversion optimization projects that materially improved business performance

What To Look For

• NQ7- Bacherlors or BCom Degree is required
• 5-7 Years Experience
• Experience scaling digital Wallet products or similar
• Comfort with high-volume, transactional businesses where scale, activation, and retention matter more than once-off sales.
• Understanding of unit economics (Cost of Acquisition)
• Clear thinking around growth loops (activation -> usage -> repeat usage -> advocacy).

You Will Have Access To

• Opportunities to network and collaborate
• A challenging yet growth enabling environment
• Opportunities to innovate

We Can Be a Match If You Are

• Adaptable and curious
• Analyse and map out end to end processes
• Be an independent worker and be able to work with a broad range of stakeholders
• Thrive in a collaborative environment

All appointments will be made in line with FirstRand Group's Employment Equity plan. The bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfil this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.