Growth Manager

FirstRand Bank Limited; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

FirstRand Bank Limited is seeking a Growth Manager to drive regional expansion across digital channels and partner ecosystems. You will design scalable growth engines, run experiments, and translate insights into high-impact acquisition and revenue growth.

The role emphasizes pragmatic, low‑cost strategies and close collaboration with product, analytics, and sales teams. The ideal candidate brings 5+ years in growth or digital roles within fintech or payments, a proven record of increasing

Qualifications

• 5+ years in Growth, Acquisition, Digital, or Product Growth roles.
• Experience in fintech or digital banking environments.
• Proven track record of acquiring customers and increasing sales.
• Strong data-driven decision making.
• Experience scaling growth funnels and improving conversion.

Responsibilities

• Develop and execute customer acquisition strategies that drive sales growth.
• Identify and unlock new growth channels, partnerships, and market opportunities.
• Design and run growth experiments to improve acquisition, conversion, activation, and retention.
• Leverage digital, community, referral, partnership, influencer, and alternative channels to acquire customers cost‑effectively.
• Use data and customer insights to optimise performance and scale successful initiatives.
• Work closely with Product, Sales, Analytics, Operations, and Marketing teams to accelerate growth.
• Build business cases and growth plans that deliver measurable commercial impact.

Skills

Growth strategy

Customer acquisition

Data analytics

Partnerships

Cross-functional

A/B testing

Digital channels

Education

Bachelor's degree

Job description

Job Description Take full ownership and accountability for driving the regional growth strategy across the Channel, ensuring alignment with broader organisational objectives. Establish and nurture sustainable, high-impact relationships across all channels, product houses, and customer segments to unlock growth opportunities and strengthen market presence. Hello Future, Growth Manager, Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of the people that make it happen. As part of our team in FNB E‑Wallet, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change. We're looking for a commercially minded Growth Manager who knows how to acquire customers and drive sales through innovative, low‑cost, high‑impact growth strategies. This role is not traditional marketing. We are looking for someone who can identify growth opportunities, test new acquisition channels, build scalable growth engines, and deliver measurable sales outcomes

We look forward to engaging with you!

Key Requirements

• Develop and execute customer acquisition strategies that drive sales growth.
• Identify and unlock new growth channels, partnerships, and market opportunities.
• Design and run growth experiments to improve acquisition, conversion, activation, and retention.
• Leverage digital, community, referral, partnership, influencer, and alternative channels to acquire customers cost‑effectively.
• Use data and customer insights to optimise performance and scale successful initiatives.
• Work closely with Product, Sales, Analytics, Operations, and Marketing teams to accelerate growth.
• Build business cases and growth plans that deliver measurable commercial impact.

Essential Experience

• 5+ years in Growth, Acquisition, Commercial, Digital, or Product Growth roles.
• Experience within fintech, digital banking, payments, wallets, lending, telco financial services, or adjacent digital businesses.
• Demonstrated success acquiring customers and increasing sales.
• Strong analytical and commercial skills with a proven ability to use data to make decisions.
• Experience managing growth funnels and improving conversion performance.

Ideal Candidate

• Thinks like an entrepreneur and treats growth challenges as business problems to solve.
• Has a proven track record of delivering results without relying on large marketing budgets.
• Can identify untapped opportunities and rapidly test, learn, and scale solutions.
• Combines creativity with strong commercial acumen.
• Comfortable working in fast‑paced, ambiguous environments.

Success in this Role Looks Like

• Increased customer acquisition and sales growth.
• New acquisition channels successfully launched and scaled.
• Improved conversion rates across customer journeys.
• Cost‑effective growth strategies delivering measurable ROI.
• Strong pipeline of innovative growth initiatives and experiments.

We’d Love to See Examples Of

• Building referral or advocacy programmes.
• Creating strategic partnerships that delivered significant customer growth.
• Scaling WhatsApp, social commerce, community, affiliate, or digital acquisition channels.
• Growth initiatives that delivered substantial sales without increasing marketing spend.
• Conversion optimisation projects that materially improved business performance.

What to look for

• NQ7- Bacherlors or BCom Degree is required.
• 5-7 Years Experience.
• Experience scaling digital Wallet products or similar.
• Comfort with high‑volume, transactional businesses where scale, activation, and retention matter more than once‑off sales.
• Understanding of unit economics (Cost of Acquisition).
• Clear thinking around growth loops (activation → usage → repeat usage → advocacy).

You will have access to:

• Opportunities to network and collaborate.
• A challenging yet growth enabling environment.
• Opportunities to innovate.

We can be a match if you are:

• Adaptable and curious.
• Analyse and map out end to end processes.
• Be an independent worker and be able to work with a broad range of stakeholders.
• Thrive in a collaborative environment.

Important Closing Date Note

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below. 15/10/26

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfil this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose it to other parties.

FirstRand provides a comprehensive range of financial services in South Africa and certain markets in broader Africa. The group also offers certain niche products and services in the UK and India. Listed on the Johannesburg Stock Exchange (JSE) and the Namibian Stock Exchange (NSX), FirstRand Limited is the largest financial institution by market capitalisation in Africa. The group follows a multi‑branding approach. Its portfolio of financial services businesses includes FNB, RMB, WesBank, Ashburton Investments, Aldermore, MotoNovo and DirectAxis. Many are leaders in their respective segments and markets, offering transactional, lending, investment and insurance products and services. Many are leaders in their respective segments and markets, offering transactional, lending, investment and insurance products and services. The FirstRand Corporate Centre houses many of the critical functions required by a large and complex financial services group. The group’s track record of delivering superior returns to shareholders has been achieved through a combination of organic growth, acquisitions, innovation and the creation of completely new businesses. The group’s purpose of delivering Shared Prosperity provides many opportunities for employees to innovate to address social and environmental challenges in our markets. All of our businesses have successful Volunteering programmes which also allow employees to adopt and support causes close to their hearts.