Graphic Designer (Brand Identity)

Placements24; East London; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Diverse client projects

Creative agency environment

Professional development

Health benefits

Generous annual leave

Job summary

Placements24 is seeking a talented Graphic Designer in East London to develop and execute brand identity concepts, including logos, color palettes, typography and visual styles. The role involves creating brand guidelines and a range of marketing collateral for diverse clients.

The ideal candidate has 3+ years of experience, a strong portfolio of brand identity work, and proficiency with Adobe Creative Suite.

Qualifications

• 3+ years of experience in graphic design with a focus on brand identity.
• Strong portfolio demonstrating brand identity projects.
• Proficient in typography, color theory, and layout.
• Degree or diploma in Graphic Design or related field preferred.

Responsibilities

• Develop original brand identity concepts including logos, color palettes, typography and visual styles.
• Create comprehensive brand guidelines to ensure consistency across marketing materials.
• Design marketing collateral such as brochures, ads, social graphics, and web assets.
• Collaborate with strategists, copywriters and account managers to meet client briefs.
• Present concepts and rationale to clients and internal teams.

Skills

Brand identity

Logo design

Typography

Color theory

Education

Graphic Design degree/diploma

Tools

Adobe Creative Suite

Job description

About the Role

Our client, a dynamic marketing and advertising agency located in East London, Eastern Cape, ZA, is seeking a talented and creative Graphic Designer with a specialization in brand identity development. This role is perfect for a designer who thrives on conceptualizing and executing compelling visual strategies that build strong brand recognition. You will be responsible for creating logos, defining visual guidelines, and developing cohesive branding elements for a diverse range of clients across various industries. The ideal candidate possesses exceptional artistic skills, a keen eye for detail, and a strong portfolio showcasing successful brand identity projects. Join a vibrant team in East London and help shape the visual future of exciting brands.

Key Responsibilities

• Develop original and compelling brand identity concepts, including logos, color palettes, typography, and visual styles.
• Create comprehensive brand guidelines to ensure consistency across all marketing materials and platforms.
• Design a variety of marketing collateral, including brochures, advertisements, social media graphics, and web assets.
• Collaborate closely with marketing strategists, copywriters, and account managers to understand client objectives and creative briefs.
• Present design concepts and rationale to clients and internal teams effectively.
• Ensure all designs adhere to brand standards and project requirements.
• Stay updated with the latest design trends, tools, and industry best practices.
• Manage multiple design projects simultaneously, meeting deadlines and budget constraints.
• Work with printers and vendors to ensure high-quality production of physical assets.
• Contribute to a positive and collaborative team environment.

Requirements

• Proven experience of 3+ years as a Graphic Designer, with a significant focus on brand identity and logo design.
• A strong portfolio showcasing a diverse range of brand identity projects.
• Proficiency in industry-standard design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Excellent understanding of design principles, typography, color theory, and layout.
• Experience in developing and adhering to brand guidelines.
• Strong conceptualization skills and ability to translate ideas into visual form.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively both independently and as part of a team.
• Experience with motion graphics or UI design is a plus.
• A degree or diploma in Graphic Design, Visual Communications, or a related field is preferred.

Benefits

• Competitive salary package based on experience and portfolio.
• Opportunity to work on diverse and exciting client projects.
• Creative and collaborative agency environment.
• Professional development and training opportunities.
• Exposure to the vibrant creative scene in East London.
• Health and wellness benefits.
• Generous annual leave and holiday entitlement.