Senior Graphic Designer & Brand Strategist

Placements24; Pietermaritzburg; Hybrid; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Career advancement

Job summary

Placements24 is seeking a Senior Graphic Designer & Brand Strategist in Pietermaritzburg to lead brand identity work and strategic design across diverse client projects. You will shape visual narratives, mentor junior designers, and collaborate with marketing and PM teams to maintain brand consistency.

The role requires a strong portfolio, advanced Adobe Creative Suite skills, and a deep understanding of branding principles; UX/UI awareness is a plus in a fast-paced, collaborative environment.

Qualifications

• Senior Graphic Designer with a strong portfolio.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of branding principles and marketing strategies.

Responsibilities

• Develop and execute brand identity systems (logos, color palettes, typography, guidelines).
• Design marketing collateral, digital assets, website graphics, social media, and print materials.
• Collaborate with marketing, content, and PMs to ensure brand consistency across touchpoints.

Skills

Brand strategy

Brand identity

Adobe Creative Suite

Leadership

Project management

UX/UI familiarity

Education

Bachelor's degree in Graphic Design

Tools

Photoshop

Illustrator

InDesign

Job description

About the Role

Our client, a dynamic and rapidly growing creative agency based in the vibrant city of Pietermaritzburg, KwaZulu-Natal , is seeking a highly skilled and experienced Senior Graphic Designer & Brand Strategist to join their innovative team. This role is crucial for shaping and executing visual identities that resonate with target audiences and drive brand success. The ideal candidate will possess a keen eye for aesthetics, a strategic mindset, and the ability to translate complex ideas into compelling visual narratives. This is an exciting opportunity to make a significant impact on a diverse range of client projects, from startups to established enterprises, within a collaborative and inspiring work environment.

Key Responsibilities

• Develop and execute comprehensive brand identity systems, including logos, color palettes, typography, and visual guidelines.
• Design compelling marketing collateral, digital assets, website graphics, social media content, and print materials.
• Collaborate closely with marketing teams, content creators, and project managers to ensure brand consistency across all touchpoints.
• Conduct market research and competitor analysis to inform brand strategies and design decisions.
• Present design concepts and strategic recommendations to clients and stakeholders, articulating the rationale behind creative choices.
• Oversee junior designers, providing mentorship and constructive feedback to foster growth and maintain high-quality standards.
• Manage multiple design projects simultaneously, ensuring deadlines are met and project objectives are achieved.
• Stay abreast of the latest design trends, tools, and technologies to continuously innovate and enhance our client's creative output.

Requirements

• Proven track record as a Senior Graphic Designer or Brand Strategist, with a strong portfolio showcasing exceptional design skills and strategic thinking.
• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of branding principles, marketing strategies, and digital design best practices.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively articulate design concepts.
• Experience in managing projects and leading design initiatives.
• A bachelor's degree in Graphic Design, Marketing, Communications, or a related field is preferred.
• Familiarity with UX/UI principles and web design is a plus.
• Ability to thrive in a fast-paced, collaborative team environment in Pietermaritzburg .

Benefits

• Our client offers a competitive salary package commensurate with experience, along with comprehensive benefits.
• Employees will have the opportunity to work on diverse and challenging projects, contributing to the growth of well-known brands.
• This role offers significant career advancement potential within a supportive and creative atmosphere.
• Furthermore, the hybrid work model provides a balance between in-office collaboration and personal flexibility.
• Professional development opportunities and a stimulating work environment are key aspects of this position.