Graduate Digital Marketing Specialist

Placements24; East London; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Training & mentorship

Career development

Job summary

WhatJobs Direct in East London is seeking a Graduate Digital Marketing Specialist to join their marketing team. This role focuses on developing, implementing, and managing online campaigns across multiple channels, with a hybrid in-office and remote setup.

The ideal candidate holds a bachelor’s degree in Marketing/Communications/Digital Media, has a solid grasp of digital marketing concepts, content creation skills, and strong data analysis abilities, and will collaborate with experienced

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Solid understanding of digital marketing concepts and channels.
• Proficiency with social media platforms and management tools.
• Familiarity with SEO/SEM principles and tools like Google Analytics and Google Ads.
• Strong writing and editing skills; data-driven mindset.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Create engaging content for social media platforms, blogs, websites, and email newsletters.
• Manage social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads), monitoring performance, and adjusting bids and budgets.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with designers and content creators to produce compelling marketing materials.
• Support A/B testing initiatives to optimize campaign effectiveness.

Skills

Digital marketing concepts

Social media management

SEO/SEM principles

Content creation

Data analysis

Excellent communication

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Google Ads

Social media platforms tools

Job description

About the Role

Our client, WhatJobs Direct, is seeking a creative and analytical Graduate Digital Marketing Specialist to join their dynamic marketing team. This role is based in East London, Eastern Cape , and offers a fantastic opportunity for a recent graduate to kickstart their career in the digital marketing landscape. You will be instrumental in developing, implementing, and managing online marketing campaigns across various digital channels. The ideal candidate possesses a strong understanding of digital marketing principles, a passion for content creation, and the ability to analyze campaign performance. Working within our client's East London office, you will collaborate with experienced marketers, gain exposure to cutting-edge digital strategies, and contribute to impactful online initiatives. This position utilizes a hybrid work model, combining in-office collaboration with remote flexibility.

Key Responsibilities

• Develop, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Create engaging and relevant content for social media platforms, blogs, websites, and email newsletters.
• Manage social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads), monitoring performance, and adjusting bids and budgets.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with designers and content creators to produce compelling marketing materials.
• Support A/B testing initiatives to optimize campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Solid understanding of digital marketing concepts and channels.
• Proficiency in social media platforms and management tools.
• Familiarity with SEO/SEM principles and tools (e.g., Google Analytics, Google Ads).
• Basic content creation skills (writing, editing).
• Strong analytical skills and the ability to interpret data.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail.
• Ability to work both independently and collaboratively in a team environment.
• Must be based in or willing to commute to East London, Eastern Cape , for hybrid work arrangements.

Benefits

• Competitive graduate salary with opportunities for performance-based incentives.
• Comprehensive training in digital marketing strategies and tools.
• Exposure to diverse digital marketing campaigns and technologies.
• Mentorship from experienced digital marketing professionals.
• A creative and collaborative work environment in East London .
• Opportunities for professional development and certification.
• Hybrid work model offering a flexible work-life balance.
• Contribute to impactful online marketing initiatives.