Graduate Marketing Specialist - Digital Campaigns

Placements24; Midrand; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Mentorship from senior marketers

Hybrid work model

Training and development

Job summary

Placements24 in Midrand, Gauteng, is seeking a Graduate Marketing Specialist to join our vibrant e-commerce team. You will develop, execute, and optimize digital marketing campaigns across social, email, and search channels while learning best practices in content creation, SEO/SEM, and data analysis.

This hybrid role offers hands-on experience, mentorship from seasoned marketers, and exposure to cutting-edge tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Solid understanding of digital marketing principles and channels (social media, SEO, SEM, email marketing).
• Excellent written and verbal communication skills.
• Strong creative thinking and content creation abilities.

Responsibilities

• Assist in planning and execution of digital marketing campaigns across social media, email, and search engines.
• Create engaging content for social media posts, blog articles, and newsletters.
• Monitor social channels, respond to comments and messages, foster community engagement.
• Support SEO/SEM efforts with keyword research and campaign setup.
• Analyze campaign performance data and generate reports on key metrics.
• Collaborate with design team for marketing assets.
• Conduct market research and competitor analysis to identify trends.
• Assist in managing website content and ensure accuracy.
• Contribute ideas to enhance marketing strategies and outreach.
• Stay up-to-date with digital marketing trends and technologies.

Skills

Digital marketing

Content creation

Social media management

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce company, is seeking creative and results-oriented Graduate Marketing Specialists to join their vibrant team in **Midrand, Gauteng**. This is an exciting opportunity for individuals with a passion for digital marketing to contribute to impactful campaigns and gain hands-on experience in a fast-paced industry. You will be involved in developing, executing, and optimizing various digital marketing initiatives to drive brand awareness, customer engagement, and sales growth. This role offers a blend of office-based collaboration and remote flexibility, providing a dynamic work environment. You will work closely with experienced marketing professionals, learning best practices in content creation, social media management, SEO/SEM, and data analysis. If you are a recent graduate with a flair for creativity and a strategic mindset, this is the perfect platform to launch your marketing career and make a real difference.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across various channels, including social media, email, and search engines.
• Create engaging and compelling content for social media posts, blog articles, and email newsletters.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Support SEO/SEM efforts by conducting keyword research and assisting with campaign setup.
• Analyze campaign performance data and generate regular reports on key metrics.
• Collaborate with the design team to create visually appealing marketing assets.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Assist in managing the company's website content and ensuring its accuracy.
• Contribute innovative ideas to enhance our marketing strategies and customer outreach.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Solid understanding of digital marketing principles and channels (social media, SEO, SEM, email marketing).
• Excellent written and verbal communication skills.
• Strong creative thinking and content creation abilities.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Basic knowledge of analytics tools (e.g., Google Analytics) is a plus.
• Ability to work effectively both independently and as part of a team.
• Strong organizational skills and attention to detail.
• Eagerness to learn and adapt to new technologies and strategies.
• Previous internship experience in marketing or a related field is desirable.

Benefits

Our client offers a competitive graduate salary, performance-based bonuses, and a comprehensive benefits package including medical aid and a provident fund. You will benefit from ongoing training and development opportunities, mentorship from senior marketers, and exposure to cutting-edge marketing tools and strategies. This hybrid role offers the flexibility to balance office collaboration with remote work, fostering a healthy work-life integration. Join a supportive and innovative team environment where your contributions are valued and career advancement is encouraged. This is an excellent stepping stone towards a fulfilling career in digital marketing.