Global Paid Media Lead – Meta, Google & TikTok

Burnt Studios; Durbanville; On-site; ZAR 540,000 - 700,000; Full time

Job summary

Burnt Studios PTY in Durbanville, SA, is seeking a hands-on Paid Media Specialist who will own day-to-day execution and optimisation of our paid channels, with focus on Meta and Google. You will collaborate with the Performance Marketing Manager, CRM specialist and design team to drive profitable growth.

Bring 3–5 years of experience, a track record across Meta, Google and TikTok ads, and a deep understanding of unit economics.

Qualifications

• 3–5 years hands-on paid media experience in retail or e-commerce.
• Proven management of Meta, Google and TikTok ad accounts with meaningful budgets.
• Experience launching and scaling paid media in new markets.
• Strong commercial instincts: CM, AOV, LTV, and profitability linkage.
• Solid tracking setup: Meta Pixel and CAPI, Google Merchant Center and product feeds.

Responsibilities

• Run and optimise always-on paid media campaigns across Meta, Google and TikTok.
• Build go-to-market paid media plans for new regions and localise budgets.
• Lead creative testing and brief designers with performance insights.
• Maintain clean tracking across web and app and report weekly.
• Deliver peak trading during key retail moments (Black Friday, holidays).

Skills

Paid media management

Meta / Facebook Ads

Google Ads

TikTok Ads

Performance analytics

Budget management

Tools

Meta Pixel

CAPI

GA4

Triple Whale

Google Merchant Center

Product feeds

Job description

Burnt Studios PTY in Durbanville, SA, is seeking a hands-on Paid Media Specialist who will own day-to-day execution and optimisation of our paid channels, with focus on Meta and Google. You will collaborate with the Performance Marketing Manager, CRM specialist and design team to drive profitable growth.

Bring 3–5 years of experience, a track record across Meta, Google and TikTok ads, and a deep understanding of unit economics.