Franchise Area Manager – Inland (Gauteng)

West Coast Personnel; Alberton; On-site; ZAR 420,000 - 520,000; Full time

Job summary

West Coast Personnel seeks a results-driven professional to lead franchise operations and drive sales across multiple stores. You will build strong franchisee relationships, oversee store openings, audits, training, and ongoing coaching to ensure high performance and compliance.

The role requires extensive travel, strong Excel and reporting skills, and the ability to analyze business performance to inform improvements.

Qualifications

• 5+ years’ experience in retail, franchise operations, sales, operations management or business development
• Proven sales and business development experience
• Experience in store openings, operational implementation, training, coaching and audits
• Franchise experience is highly advantageous; multi-site retail experience preferred
• Automotive, battery, FMCG or related retail experience is advantageous
• A diploma or equivalent qualification in Business Administration, Retail Management, Sales, Marketing, Operations Management or related field preferred
• Strong Microsoft Office, Excel and reporting skills
• Ability to analyze business performance and apply sound commercial principles
• Excellent communication, presentation and relationship management skills
• Ability to influence business owners and store teams, address non-compliance and manage competing priorities
• Willingness to travel extensively across the Inland region

Responsibilities

• Build strong franchisee relationships and conduct regular store visits.
• Improve sales, product uptake and operational performance.
• Conduct store audits, monitor compliance and follow up on corrective actions.
• Train and coach franchisees and store teams on products, systems and customer service.
• Coordinate new store setup, launch readiness and post-opening support.
• Identify and develop new franchisees, locations and growth opportunities.
• Maintain accurate records, report on performance and recommend process improvements.

Job description

Key Responsibilities:

• Build strong franchisee relationships and conduct regular store visits.
• Improve sales, product uptake and operational performance.
• Conduct store audits, monitor compliance and follow up on corrective actions.
• Train and coach franchisees and store teams on products, systems and customer service.
• Coordinate new store setup, launch readiness and post-opening support.
• Identify and develop new franchisees, locations and growth opportunities.
• Maintain accurate records, report on performance and recommend process improvements.

Minimum Requirements:

• At least 5 years’ experience in retail, franchise operations, sales, operations management or business development.
• Proven sales and business development experience.
• Experience in store openings, operational implementation, training, coaching and audits.
• Franchise experience is highly advantageous; multi-site retail experience is preferred.
• Automotive, battery, FMCG or related retail experience is advantageous.
• A diploma or equivalent qualification in Business Administration, Retail Management, Sales, Marketing, Operations Management or a related field is preferred.
• Strong Microsoft Office, Excel and reporting skills.
• Ability to analyze business performance and apply sound commercial principles.
• Excellent communication, presentation and relationship management skills.
• Ability to influence business owners and store teams, address non-compliance and manage competing priorities.
• Willingness to travel extensively across the Inland region.

The ideal candidate is practical, self-motivated and results-driven, with the confidence to support franchisees while holding them accountable to agreed standards.