Founding Growth Marketer — Build Our AI Growth Engine

The Flex; South Africa; On-site; ZAR 600,000 - 1,100,000; Full time

Job summary

Base360.ai is looking for a Founding Growth Marketer to reach short-term rental operators and property management companies — and turn attention into demo bookings, qualified leads, and customers.

This hands-on, entrepreneurial role reports to the founder. You may own a single channel or run across several: paid ads, SEO, outbound, content, partnerships, lifecycle, funnels — and you’ll build our growth engine from the ground up, using AI to gain an edge.

Responsibilities

• Own a growth channel end to end — or run across several. Set the strategy, launch campaigns, and take responsibility for results.
• Generate qualified leads and drive demo bookings. Build campaigns that reach operators through paid ads, SEO, outbound, referrals, and partnerships.
• Understand customers: how property managers operate, what slows them down, and what makes them switch software.
• Run experiments fast: test hooks, audiences, funnels, and offers; stop what doesn't work and scale what does.
• Use AI to gain an edge in research, copy, targeting, content production, and automation.
• Build funnels and landing pages that convert and drive demo bookings to paying customers.
• Work with the founder on positioning and messaging. Turn product capabilities into clear reasons to choose Base360.
• Track performance: measure lead quality, conversion rates, acquisition costs, and pipeline contribution.

Job description

Base360.ai is looking for a Founding Growth Marketer to reach short-term rental operators and property management companies — and turn attention into demo bookings, qualified leads, and customers.

This hands-on, entrepreneurial role reports to the founder. You may own a single channel or run across several: paid ads, SEO, outbound, content, partnerships, lifecycle, funnels — and you’ll build our growth engine from the ground up, using AI to gain an edge.