FMCG Brand Manager

Placements24; Klerksdorp; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Career growth opportunities

Bonus potential

Job summary

Placements24 in Klerksdorp is seeking an experienced Brand Manager to lead brand initiatives in the FMCG sector, shaping strategy and driving market share for a portfolio of popular products.

You will develop and implement comprehensive brand strategies, manage marketing budgets, and collaborate with cross-functional teams to achieve brand objectives. The ideal candidate has 4–6 years of brand management, strong analytical skills, and a track record of impactful campaigns; MBA is a plus.

Qualifications

• 4–6 years of brand management experience in FMCG.
• Proven success in developing and implementing impactful brand strategies and campaigns.
• Strong analytical skills to interpret market data, consumer insights, and financial information.
• Excellent project management and communication skills, with experience managing multiple stakeholders and agencies.
• Proficiency in marketing analytics tools and presentation software.
• Bachelor’s degree in Marketing or Business Administration; MBA is a plus.

Responsibilities

• Develop and execute integrated marketing plans and brand strategies to drive brand awareness, market share, and profitability for key FMCG brands.
• Manage the annual marketing budget, ensuring optimal allocation of resources to achieve brand objectives and maximize ROI.
• Conduct market research and consumer analysis to identify trends, insights, and opportunities for brand growth and product innovation.
• Collaborate with sales, product development, and agencies to ensure consistent brand messaging and execution across channels.
• Oversee creative asset development, advertising campaigns, and promotional activities communicating brand value propositions.
• Monitor brand performance, analyze sales data, and provide regular reports on key metrics and competitive activity.

Skills

Brand Management

Analytical skills

Project management

Marketing analytics tools

Education

Bachelor’s degree in Marketing/Business Administration

MBA (plus)

Tools

Presentation software

Marketing analytics tools

Job description

About the Role

Our client, a prominent entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to lead brand initiatives in Klerksdorp . This critical role involves shaping and executing the brand's vision, driving market share, and ensuring strong consumer engagement for a portfolio of popular products. You will be responsible for developing and implementing comprehensive brand strategies, managing marketing budgets, and collaborating with cross-functional teams to achieve brand objectives. The ideal candidate will possess a deep understanding of brand building within the competitive FMCG market , excellent analytical skills, and a proven ability to deliver impactful marketing campaigns that resonate with consumers and drive sustainable growth.

Key Responsibilities

• Develop and execute integrated marketing plans and brand strategies to drive brand awareness, market share, and profitability for key FMCG brands .
• Manage the annual marketing budget, ensuring optimal allocation of resources to achieve brand objectives and maximize return on investment.
• Conduct market research and consumer analysis to identify trends, insights, and opportunities for brand growth and product innovation.
• Collaborate closely with internal teams, including sales, product development, and agencies, to ensure consistent brand messaging and execution across all channels.
• Oversee the development of creative assets, advertising campaigns, and promotional activities that effectively communicate brand value propositions.
• Monitor brand performance, analyze sales data, and provide regular reports on key metrics and competitive activity.

Requirements

• Minimum of 4-6 years of experience in Brand Management , preferably within the FMCG industry .
• Demonstrated success in developing and implementing impactful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret market data, consumer insights, and financial information.
• Excellent project management and communication skills, with experience managing multiple stakeholders and agencies.
• Proficiency in marketing analytics tools and presentation software.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Benefits

• Competitive salary and a comprehensive benefits package including health insurance and retirement planning.
• Opportunities for professional growth and development within a leading FMCG organization .
• Be at the forefront of brand strategy for well-known products in the Klerksdorp market.
• A collaborative and innovative work environment that encourages creativity and strategic thinking.
• Potential for bonuses based on brand performance and company success.