FMCG Area Sales Lead – Paarl (Field-Based)

Placements24; Stellenbosch; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Company car and fuel allowance

Medical aid and retirement fund

Performance bonuses

Job summary

Placements24 is seeking an Area Sales Manager to oversee sales operations in Paarl, Western Cape, and surrounding territories. You will manage a field-based team, drive regional sales performance, and strengthen relationships with retailers and distributors.

The ideal candidate has 4–6 years in FMCG sales, with 2–3 years in a supervisory role, and a strong grasp of the Western Cape market. The role requires extensive travel and a non-remote, on-site setup.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 4–6 years in sales with 2–3 years in sales management within FMCG.
• Proven track record of meeting targets and leading sales teams.
• Strong understanding of Western Cape retail and distributor networks.

Responsibilities

• Lead and coach a team of sales representatives with performance management and motivation.
• Develop regional sales strategies to meet or exceed targets for FMCG products.
• Build and maintain relationships with key accounts, retailers, wholesalers and distributors.
• Monitor market trends, analyze data and identify growth opportunities in the area.
• Oversee promotional activities and merchandising standards at points of sale.
• Manage territory budgets and sales forecasts accurately.
• Provide regular reporting on sales activities and market conditions to senior management.
• Identify and recruit new sales representatives as needed.

Skills

Leadership

Negotiation

Communication

CRM software

Education

Bachelor's degree in Business/Marketing

Tools

MS Office

CRM software

Job description

Placements24 is seeking an Area Sales Manager to oversee sales operations in Paarl, Western Cape, and surrounding territories. You will manage a field-based team, drive regional sales performance, and strengthen relationships with retailers and distributors.

The ideal candidate has 4–6 years in FMCG sales, with 2–3 years in a supervisory role, and a strong grasp of the Western Cape market. The role requires extensive travel and a non-remote, on-site setup.