Event Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 420,000 - 590,000; Full time

Benefits offered by this job

Hybrid work model

Medical benefits

Retirement benefits

Professional development

Industry events attendance

Job summary

Placements24 in Benoni, Gauteng, seeks a creative Event Marketing Specialist to conceptualize, plan, and execute campaigns for a diverse events portfolio. This hybrid role blends strategic thinking with hands-on execution to boost attendance, engagement, and brand visibility across channels.

You will collaborate with marketing and events teams to develop promotional materials, manage digital outreach, and ensure consistent messaging from concept to delivery, while leveraging market trends and

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in event marketing or marketing campaign management.
• Proven ability to develop and execute successful marketing plans.
• Excellent writing, editing, and verbal communication skills.
• Proficiency with marketing automation tools and social media platforms.
• Experience working in a hybrid or office-based environment.

Responsibilities

• Develop and implement integrated marketing strategies for assigned events to drive attendance and engagement.
• Create compelling marketing collateral, including email campaigns, social media content, website copy, and press releases.
• Manage event promotion budgets, track campaign performance, and optimize strategies for maximum ROI.
• Collaborate with event organizers, sales teams, and external agencies to ensure consistent brand messaging.
• Analyze market trends and competitor activities to identify new opportunities for event promotion.
• Coordinate with design and digital teams to produce high-quality marketing materials.

Skills

Marketing writing

Editing

Verbal communication

Social media marketing

Marketing automation

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Marketing automation platforms

Social media platforms

Job description

About the Role

Our client is seeking a creative and results-driven Event Marketing Specialist to conceptualize, plan, and execute impactful marketing campaigns for their diverse portfolio of events in Benoni . This hybrid role requires a blend of strategic thinking and hands-on execution, focusing on driving attendance, engagement, and brand visibility. You will work closely with the marketing and events teams to develop compelling promotional materials, manage digital outreach, and ensure the successful promotion of events across various channels, enhancing the profile of events hosted within the Gauteng region.

Key Responsibilities

• Develop and implement integrated marketing strategies for assigned events to drive attendance and engagement.
• Create compelling marketing collateral, including email campaigns, social media content, website copy, and press releases.
• Manage event promotion budgets, track campaign performance, and optimize strategies for maximum ROI.
• Collaborate with event organizers, sales teams, and external agencies to ensure consistent brand messaging.
• Analyze market trends and competitor activities to identify new opportunities for event promotion.
• Coordinate with design and digital teams to produce high-quality marketing materials.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in event marketing or marketing campaign management.
• Proven ability to develop and execute successful marketing plans.
• Excellent writing, editing, and verbal communication skills.
• Proficiency with marketing automation tools and social media platforms.
• Experience working in a hybrid or office-based environment.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Hybrid work model offering flexibility between home and office.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and attending industry events.
• A collaborative and innovative marketing team environment in Benoni .