Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Growth opportunities

Collaborative team environment

Employee discounts on FMCG products

Job summary

Placements24 in Pretoria is seeking a Marketing Specialist to drive brand presence in the FMCG sector. You will craft content, execute integrated campaigns across digital and traditional channels, and analyze performance to maximize ROI.

Join a collaborative team focused on growth and consumer engagement. The role emphasizes content creation, campaign logistics, and data-driven optimization in a dynamic marketing department in Pretoria.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of experience in marketing, preferably FMCG.
• Proficiency in social media management tools and digital marketing platforms.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Experience with graphic design tools is a plus.

Responsibilities

• Assist in the development and execution of marketing strategies and campaign plans.
• Create engaging content for social media platforms, websites, and email newsletters.
• Manage and monitor social media channels, responding to comments and inquiries.
• Coordinate with creative agencies and internal teams for campaign asset development.
• Track and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Support the planning and execution of marketing events and trade shows.

Skills

Social media management

Content creation

Campaign planning

Analytics & ROI

Education

Bachelor's degree in Marketing/Communications

Tools

Graphic design tools

Job description

About the Role

Our client is seeking a creative and driven Marketing Specialist to enhance their brand presence in the competitive FMCG market. Based in Pretoria , this role will focus on executing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. You will be responsible for crafting compelling content, managing campaign logistics, and analyzing performance metrics to ensure maximum impact and ROI. This position offers a fantastic opportunity to contribute to brand innovation and connect with consumers in meaningful ways within a supportive and dynamic marketing department.

Key Responsibilities

• Assist in the development and execution of marketing strategies and campaign plans.
• Create engaging content for social media platforms, websites, and email newsletters.
• Manage and monitor social media channels, responding to comments and inquiries.
• Coordinate with creative agencies and internal teams for campaign asset development.
• Track and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Support the planning and execution of marketing events and trade shows.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in marketing, preferably within the FMCG sector .
• Proficiency in social media management tools and digital marketing platforms.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Experience with graphic design tools is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health and retirement benefits package.
• Opportunities for professional growth and skill development in Pretoria .
• A collaborative and innovative marketing team environment.
• Employee discounts on a wide range of FMCG products.