Email Marketing Specialist (Klaviyo) (BBS868)

Overseas; Johannesburg; Remote; ZAR 1,165,000 - 1,581,000; Full time

Benefits offered by this job

USD paid bi-monthly

Paid Time Off

Holidays

100% remote setup

Job summary

Overseas is seeking an Email Marketing Specialist to own the full email execution cycle across Klaviyo campaigns, automations, A/B testing, segmentation, and performance reporting for a data-first growth marketing agency serving e-commerce and DTC brands.

You will be hands-on, building flows, running A/B tests, managing segmentation, and delivering client-ready insights. This role operates 100% remotely with availability during US business hours for multiple client accounts.

Qualifications

• 3 or more years of hands-on email marketing execution experience, ideally in a fast-paced agency or DTC e-commerce environment.
• Deep expertise in Klaviyo for campaign setup, flow building, segmentation, and analytics
• 2 or more years of experience working with Shopify
• Demonstrated experience creating and launching A/B tests and reporting clearly on their impact
• Strong Excel and Google Sheets skills including data export, templates, basic formulas, and clean formatting
• Comfortable turning performance data into simple, client-ready slides with charts and bullets
• Strong understanding of segmentation and how to apply it to improve campaign performance
• Detail-oriented with a proven ability to QA work thoroughly before every deployment
• Fluent written and spoken English with the confidence to explain performance trends and next steps clearly
• Available Monday through Friday during US business hours with occasional flexibility for time-sensitive updates

Responsibilities

• Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns including batch sends, behaviorally triggered messages, and automated lifecycle journeys
• Schedule campaigns accurately across multiple client accounts and ensure nothing launches late or with incorrect assets
• Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization
• Support creative and layout needs by selecting images, formatting text, and ensuring final output aligns with brand standards
• Build and manage email flows and automations including triggers, conditions, content, and timing
• Support and execute SMS sends within Klaviyo
• Troubleshoot flow issues and ensure automations are running correctly across all client accounts
• Document flow logic and changes clearly for full team visibility
• Deliver regular email performance reporting with historical comparisons, channel benchmarks, and recommendations
• Create client-ready slides and presentations translating key metrics and learnings into simple charts and bullets
• Maintain a clear understanding of key performance metrics including open rates, CTR, conversion rate, and deliverability and use them to guide optimization decisions

Skills

Email marketing

A/B testing

Campaign deployment

Data analysis

Segmentation

Reporting

Tools

Klaviyo

Shopify

Excel

Google Sheets

Job description

We're looking for an Email Marketing Specialist to own the full email execution cycle across campaign builds, automations, A/B testing, segmentation, and performance reporting inside Klaviyo for a data-first growth marketing agency serving a focused roster of e-commerce and DTC brands.

This is a hands-on execution role with real ownership of campaign performance. You will be in Klaviyo every day, building flows, running A/B tests, managing segmentation, and turning performance data into clear, client-ready reporting. This is not a strategy-from-a-distance role. If you are a detail-obsessed email marketer who thrives in a fast-paced agency environment and takes pride in clean, error-free deployments that actually move metrics, this role is a strong fit.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• This role requires availability during US business hours
• Work inside a data-first agency with a rigorous analytical culture and a focused, high-quality e-commerce client roster
• High-ownership email execution role with direct impact on campaign performance across multiple client accounts

What You'll Work On

Campaign Building and Deployment

• Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns including batch sends, behaviorally triggered messages, and automated lifecycle journeys
• Schedule campaigns accurately across multiple client accounts and ensure nothing launches late or with incorrect assets
• Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization
• Support creative and layout needs by selecting images, formatting text, and ensuring final output aligns with brand standards

Flow and Automation Management

• Build and manage email flows and automations including triggers, conditions, content, and timing
• Support and execute SMS sends within Klaviyo
• Troubleshoot flow issues and ensure automations are running correctly across all client accounts
• Document flow logic and changes clearly for full team visibility

Segmentation and List Management

• Build targeted audience segments using Klaviyo filters, conditions, and custom attributes based on user behavior, lifecycle stage, and other attributes
• Maintain list hygiene and segmentation across client email databases
• Leverage segmentation to improve campaign relevance and performance

A/B Testing and Optimization

• Set up and run A/B tests across campaigns and flows to continuously improve engagement and conversion metrics
• Track and optimize email performance by proactively flagging trends at the campaign and journey level
• Surface actionable insights to internal stakeholders and clients based on test results and performance data

Reporting and Client Communication

• Deliver regular email performance reporting with historical comparisons, channel benchmarks, and recommendations
• Create client-ready slides and presentations translating key metrics and learnings into simple charts and bullets
• Maintain a clear understanding of key performance metrics including open rates, CTR, conversion rate, and deliverability and use them to guide optimization decisions

What You Bring

• 3 or more years of hands-on email marketing execution experience, ideally in a fast-paced agency or DTC e-commerce environment
• Deep expertise in Klaviyo for campaign setup, flow building, segmentation, and analytics
• 2 or more years of experience working with Shopify
• Demonstrated experience creating and launching A/B tests and reporting clearly on their impact
• Strong Excel and Google Sheets skills including data export, templates, basic formulas, and clean formatting
• Comfortable turning performance data into simple, client-ready slides with charts and bullets
• Strong understanding of segmentation and how to apply it to improve campaign performance
• Detail-oriented with a proven ability to QA work thoroughly before every deployment
• Fluent written and spoken English with the confidence to explain performance trends and next steps clearly
• Available Monday through Friday during US business hours with occasional flexibility for time-sensitive updates

Nice to Have

• Experience building and launching SMS campaigns within Klaviyo or Postscript
• DTC or e-commerce specific background
• Experience with loyalty programs and lifecycle strategy tied to loyalty segmentation
• Working knowledge of HTML and CSS for light edits and resolving formatting issues in email templates
• Google and Meta ad platform familiarity for broader agency coverage