CRM Strategist

Domaine; South Africa; On-site; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Healthcare with dental & vision

Employer matching retirement plan

Flexible PTO

Remote-first culture

Home office stipend

Apple gear

Continued education

Job summary

Domaine, the world’s largest independent Shopify design and development partner, seeks a CRM Strategist to drive lifecycle marketing across email and SMS. You will craft comprehensive strategies, own roadmaps, and collaborate with designers, clients, and specialists to maximize engagement and revenue.

You’ll manage complex Klaviyo logic, enable data-driven testing, and deliver insights that shape campaigns. A remote-first culture and a strong focus on client success define the role.

Qualifications

• 4+ years in strategic planning, email + SMS marketing, client services, and full cycle campaign management.
• eCommerce/ retail lifecycle experience across verticals is critical.
• Experience maximizing loyalty engagement strategies in email + SMS.
• Proven track record of driving lifecycle marketing revenue.
• Experience with testing to continuously improve performance.

Responsibilities

• Develop and execute a comprehensive lifecycle strategy (email + SMS) to optimize onboarding, activation, retention, revenue and engagement.
• Create Strategy Roadmap and present monthly updates.
• Build and own lifecycle roadmap with evidence-based testing initiatives.
• Collaborate with designers, specialists, and clients to incorporate feedback.
• Maintain performance and health of email + SMS through segmentation, content, hygiene and deliverability.
• Handle complex Klaviyo logic, production and technical support.
• Develop reports and insights to drive decisions.
• Ensure client happiness and manage account scope.
• Oversee account management and scope adherence.

Skills

Strategic planning

Email marketing

SMS marketing

Client services

Campaign management

Analytics

Creative writing

Cross-functional collaboration

Independent work

Lifecycle marketing

Tools

Klaviyo

Iterable

Braze

Attentive

Postscript

Job description

Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

Responsibilities

• Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
• Strategy Roadmap & monthly presentations
• Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
• Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
• Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
• Complex Klaviyo logic, production & technical support
• Reporting & Insights development
• Client Happiness
• Account & Scope Management

Qualifications

• Excellent time management and communication skills
• 4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting
• eCommerce/ retail lifecycle experience critical, preferably across verticals
• Experience maximizing loyalty engagement strategies in email + SMS
• Proven track record of exceptional performance in building lifecycle marketing revenue
• Proven track record structuring and delivering ongoing testing to continuously improve performance
• Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
• Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.
• Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
• Strong analytical skills, with the ability to interpret data and generate actionable insights
• Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
• Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Perks & Benefits

• Competitive Healthcare with Dental & Vision
• Retirement savings plan with employer matching
• Competitive PTO policy with paid time off at end of year
• Flexible working schedule
• Remote-first culture
• Home office stipend
• Apple gear
• Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.