Ecommerce Merchandiser: Personalisation & A/B Testing

Truworths; Cape Town; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Truworths is seeking an E-commerce Merchandiser to optimise the online shopping experience, ensuring product presentation, discoverability and personalised experiences that drive conversion and revenue.

The role owns website content, search and navigation, personalisation and A/B testing to improve revenue across the site. Experience with Bloomreach Engage and CMS is desirable, with strong communication and attention to detail.

Qualifications

• Degree in Marketing is required.
• Minimum 2 years’ e-commerce experience, ideally in fashion or retail.
• Experience with a CMS.
• Bloomreach experience is advantageous.

Responsibilities

• Hands-on technical experience setting up personalisation and A/B testing online.
• Manage and update web content across the site, ensuring accuracy, consistency, and timely publishing.
• Manage personalisation and web layering using Bloomreach Engage to tailor customer experiences by segment.
• Plan, set up, and manage A/B tests on the website using Bloomreach Engage, analysing results and making data-led recommendations.
• Manage and optimise product recommendation widgets using Bloomreach Engage.
• Boost and bury products in search and category listings
• Create and maintain trend pages to support campaigns and seasonal merchandising.
• Curate product ranges across categories, ensuring commercial and editorial coherence.
• Manage facets and filters to optimise product discoverability and browsing experience, with an awareness of the SEO impact of category and filter structuring.
• Manage on-site search performance and merchandising rules to ensure relevant, high-converting results.
• Ensure promotions, markdowns, and pricing changes are reflected accurately and merchandised appropriately on-site.

Skills

SEO

Communication

Attention to detail

Ownership

Multiple priorities

Technical curiosity

Education

Degree in Marketing

Tools

Bloomreach Engage

CMS

Job description

Truworths is seeking an E-commerce Merchandiser to optimise the online shopping experience, ensuring product presentation, discoverability and personalised experiences that drive conversion and revenue.

The role owns website content, search and navigation, personalisation and A/B testing to improve revenue across the site. Experience with Bloomreach Engage and CMS is desirable, with strong communication and attention to detail.